Crown Affair’s founding president and longtime chief operating officer Elaine Choi has been named chief executive officer of the buzzy hair care brand. The brand closed a $9 million series B funding round last fall ahead of its fifth birthday this year, and will soon expand its Sephora presence to 450 doors.

Linda Hoeck has been named The Estée Lauder Cos.’ general manager for the Germany, Austria and Switzerland region, effective July 1. Previously, she served as commercial and retail director, Germany; Hoeck succeeds Maike Kiessling, who is retiring.

Revlon has appointed Ralph Marshall its chief information and digital officer. He will report to CEO Michelle Peluso in the role, and previously held senior technology leadership roles at Merlin Entertainments, Starbucks and McDonald’s.

Supergut, the 2019-founded gut health brand best known for its $49 GLP-1 Booster prebiotic powder mix, has tapped Tracey Warner Halama as CEO. Warner Halama held the role at Vital Proteins prior to joining Supergut, which reports 172 percent year-over-year growth and plans to double its 6,000-door retail presence in 2025.

Lauder alum and Ourself cofounder Vimla Black-Gupta has been named board adviser of mineral hot springs resort, WorldSprings, which operates across more than 40 springs in Bali, Australia, Iceland, South Korea and more. Prior to launching skin care brand Ourself, Black-Gupta held senior marketing roles at Equinox and Bobbi Brown.

Sam Nazarian’s 2024-launched luxury hotel brand, The Estate, has named Kenneth Ryan as its chief longevity officer. Ryan hails from Marriott International and Fairmont Hotels and Resorts, and will pioneer AI-powered health assessments and bio-optimization programs at The Estate, which aims to open 15 hotels and residences and 10 preventative health and longevity centers by 2030.