French Brand Saint James to Open Pop-Up at Printemps in New York


Saint James, the French brand known for its premium maritime apparel, will open its first pop-up at the new Printemps in New York City.

The shop will open on May 15 and remain for one month. The companies will host a kickoff party to toast the opening on the evening of May 14.

“We’re thrilled to bring a piece of the French seaside to downtown Manhattan,” said Luc Lesenecal, president of Tricots Saint James, the brand’s parent. “Printemps offers the perfect backdrop to showcase the essence of our summer collection — immersive, elegant and unmistakably Saint James.”

The shop will feature a collection of classic items from the brand including its famous Breton stripes and nautical-themed pieces, along with its “Promenade” summer 2025 collection. That collection features a color palette inspired by the relaxed aesthetic of the south of France: terracotta, almond, pale pink and ecru as well as more bold hues of hot pink, green, yellow and the brand’s signature Mer blue intended to reference the Côte d’Azur.

The pop-up will also offer exclusive products, including the Minquiers Moderne long-sleeve Breton T-shirts that will feature custom flower embroidery by the Korean artist Mari Mari.

Saint James was founded in Normandy, France, in 1889 and originally outfitted Breton fishermen with tightly knit wool sweaters. This “second skin” eventually evolved into striped shirts for French sailors.



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