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Soft Services
Headquarters: New York, NY
E-commerce: softservices.com
Social Media: Instagram

What: A New York-based body-care brand targeting skin concerns such as dryness, keratosis pilaris, ingrown hairs, discoloration and more.

Price Range: $26-$62

Founder: Rebecca Zhou

Origin Story: Soft Services is the first targeted body-care company dedicated to addressing common skin concerns beyond hygiene, moisturizing and hair removal. This is not your face’s skin care: The brand uses performance ingredients at percentages strong enough for skin concerns on the body, for everything from dry skin to keratosis pilaris, irritation, ingrown hairs, PIH, discoloration, body acne and more.

Soft Services uses bespoke formulas and a “sustainable” approach to offer solutions where there are none and answers the important questions people are asking about their skin below the face (check out its platform Mass Index, which offers education on body skin care). The brand launched in 2021 with three products focusing on smooth skin: the Buffing Bar, Smoothing Solution and Carea Cream. Since launching, it has expanded its line to include a wide range of solutions-led products “to tackle every skin concern from the neck down.”

Stockist: Sephora

Hero Products: Theraplush ($62), Buffing Bar ($28)

PR Representation: Note PR

How to get in contact: help@softservices.co

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