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Trademark Beauty
Headquarters: Los Angeles, CA
E-commerce: shoptrademarkbeauty.com
Social Media: Instagram / TikTok

What: A California-based hair tools brand featuring hair straighteners, wavers, dryers, curling irons and more, all priced under $100.

Price Range: $5-$99

Founders: Joseph and Sabrina Maine

Origin Story: Trademark Beauty was founded in 2019 by celebrity hairstylist Joseph Maine (whose clients include Ashley Benson, Katie Holmes and Ariel Winter) and his sister Sabrina. The brand is based on the premise of offering “quality hair tools and beauty products at an affordable price.” 

The siblings bonded at a young age over their mutual love of experimenting with hair tools and products. While spending time at his grandparents’ house, Joseph discovered old beauty tools that lit the initial spark for the launch of Trademark. The brand started with $10,000, and earned more than $1 million in revenue in its first 18 months while being completely self-funded, which it still remains today.

Stockists: CVS, Amazon

Hero Products: Babe Waves X ($89), Sunny Styler ($89)

PR Representation: Farrington PR

How to get in touch: Contact form; support@shoptrademarkbeauty.com (general inquiries); kim@farringtonpr.com (press inquires)

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