LONDON — Kismet by Milka, a 16-year-old fine jewelry and premium piercing brand from Istanbul seen on the likes of Madonna, Britney Spears and Meghan Markle, who wore the Hamsa Ring in 2018, has opened its first European flagship in London.

Taking over a prime corner space formerly occupied by Russell & Bromley at 110 New Bond Street, the Kismet by Milka store spans 1,500 square feet across two floors. It features the brand’s fine jewelry and two piercing studios.

Founded by Milka Karaağaçlı İnce in 2009, Kismet by Milka has since expanded its business to include 17 stores in cities like Bahrain, Dubai, Mykonos and Bodrum, Turkey, and more than 100 points of sale worldwide including Neiman Marcus, 24S and El Corte Inglés in Madrid.

The opening on New Bond Street marks a full circle moment for Karaağaçlı İnce, who would bring her jewelry to London to share them with friends at the beginning of her journey with the brand.

“What began as a dream is now a reality. And not just anywhere: on Bond Street, a place that symbolizes prestige, heritage, artistry and fearless visionaries. To stand here today, in the city where I took my first steps as a designer, isn’t just an achievement. It’s proof of what happens when challengers dare to believe,” the designer said.

According to Karaağaçlı İnce, Kismet by Milka is about breaking the boundaries of design, craftsmanship and creativity.

Its offering ranges from a roslow gold necklace with champagne and white diamonds for 17,715 pounds, a flame-shaped diamond-adorned ring for 5,235 pounds, to a diverse selection of piercings with pricing going from 145 pounds for a hoop ring to 4,180 pounds for a star-shaped diamond stud.

“Our journey has been shaped by passion and the belief that jewelry is more than adornment. It’s identity, strength and self-expression. Now, as we open our doors in London, we’re not just celebrating a store. We’re celebrating the spirit of those who dream boldly, create fearlessly, and challenge the ordinary,” added Karaağaçlı İnce.