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Odele
Headquarters: Minneapolis, MN
E-commerce: odelebeauty.com
Social Media: Instagram / TikTok / Pinterest

What: A premium hair- and body-care brand with an accessible price point

Price Range: $12-$44

Founders: Lindsay Holden, Britta Chatterjee and Shannon Kearney

Origin Story: Founded in 2020, Odele bills itself as a true multi-hyphenate beauty brand: premium, gender-neutral, high-performance, award-winning, safe, shareable, accessible. Its product lineup delivers a simplified selection of products with “clearly communicated, research backed benefits for easy navigation.” Its main focus is hair care, though it also offers body care following the same ethos.

The brand’s aim is to build the best products and strip out additional cost drivers commonly associated with the beauty industry. A squarely “masstige” brand, Odele brings luxury formulations to the mass market. 

Stockists: Target, Ulta Beauty, CVS, Walgreens, Amazon

Hero Products: Dry Shampoo ($12), Hair Oil ($12), Clarifying Shampoo ($12)

PR Representation: Jaime Maser, jaime@maserpr.com

How to get in contact: hello@odelebeauty.com

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