One hundred years after F. Scott Fitzgerald published “The Great Gatsby,” the novel’s influence hasn’t exactly dimmed.

From illuminating the Empire State Building in green — as a wink at that green light that Jay Gatsby looked to on Daisy Buchanan’s dock — to exploring licensing and exhibition opportunities, what some consider to be the Great American Novel is having more than a moment. The Jazz Age author, who died in 1940 at the age of 44 of a heart attack, rarely experienced such acclaim.  

His great-granddaughter Blake Hazard said, “I have this dream that somewhere out there, he can appreciate all of the love that he is receiving. He wasn’t really celebrated at the end of his lifetime. He would be so thrilled to see that people are still enamored with the book after all this time.”

In addition to five film adaptations, a current Broadway show and a graphic novel, “The Great Gatsby” has sold more than 25 million copies to date.  Along with romantic love, longing, the American Dream, and to some extent the disillusion with it, the book’s appeal hinges on being “wonderfully short” with language that is beautifully poetic, Hazard said.

“But most of all, we can all sort of see ourselves in the story. Their human flaws are a huge part of their appeal. Their struggles are something that we can all relate to personally. But also, we love a story about great success and then a fall. America especially loves a dark story. Now their work has endured for so long that their faults and flaws make for a richer portrait of them.”

Atop the Empire State Building on April 11, Hazard and Scribner’s Nan Graham each offered a toast and cast members from the Broadway production of “The Great Gatsby” flipped the light switch. The number of people who are throwing Gatsby-inspired parties — “and not just booksellers” — is really fun, said Hazard, adding that ’20s fashion has had a lasting impression, including on haute couture.

The decade also marked the advent of sportswear, which Zelda Fitzgerald “was certainly a part of” as someone who loved swimming and tennis and dressed accordingly. While polyester-style fringe flapper dresses and plastic cigarette holders are popular Halloween costumes and “good fun,” Hazard said, “The ’20s style evolved out of a time that is not so much unlike ours now. But there is more depth to it. But I do love that people associate my great-grandparents with a good party. I really have no complaints about that.”

While Scott Fitzgerald can sometimes be stereotyped as “a big drinker,” and Zelda can be caricatured by her mental health struggles later in life, Hazard emphasized how hard the author worked throughout his life, even when he was drinking. “I don’t know that people are aware of what a beautiful writer Zelda was, or whether they are familiar with her paintings, which were really lovely.”

The Montgomery Museum of Art has some of Zelda’s paintings, but most are in private collections. (Fans can also visit the Scott & Zelda Fitzgerald Museum.) Hazard is keen to put together an exhibition of the paintings, Scott’s writings and other ephemera “in the near future.” (Her mother Eleanor Lanahan helped organize one years ago.) Talks recently got underway about potentially using Zelda’s paintings for textiles and other projects. Jewelry is another possibility, according to Hazard, a trustee of the literary Estate of F. Scott and Zelda Fitzgerald and president of Fitzgerald Limited, its commercial entity.

Aside from some of Zelda’s jewelry, the couple’s personal belongings are scarce. Hazard wore a few of the jewels for recent centennial events, including a gold necklace of scattered stars with wooden accents. “It’s very romantic and timeless. Of course, they didn’t have a lot of money so there aren’t many precious stones. Although there was a gold watch with diamonds that was thrown out a train window during a fight between the two of them,” Hazard said with a laugh.

Princeton University, where Scott Fitzgerald studied, is hosting a series of events this month. The exhibition “Fashion, Feminism, and Fear: Clothing and Power in the 19^th Century” will bow on June 27 at the Ivy League school. The F. Scott Fitzgerald Society will be hosting a conference in New York City from June 22 to 28 titled “New York, New Perspectives and The Great Gatsby” at The New School. The society has also recorded Jane Smiley, Richard Russo, Francine Prose and other major American writers reading various chapters of “The Great Gatsby,” which are accessible to the public.

Meanwhile, another Fitzgerald novel, “Tender is the Night,” is being adapted into a feature film that is being written and directed by “Pachinko” creator Soo Hugh.

Super fans can try living like Gatsby. An 18-bedroom, 24.5 bathroom 60,000-square-foot manse that some consider to be the inspiration for “The Great Gatsby” is being sold in Kings Point, N.Y., for $45 million. Having just visited the North Shore of Long Island to see some of the grand estates for the first time (with a CBS crew in tow), Hazard said, “There are so many different theories about which house was the Gatsby house. They are all theories. I don’t think anyone knows. My guess is they are a synthesis of quite a few of them that Scott dreamt up.”

Readers know the East Egg as being the more aspirational area and the West Egg for being “the less fashionable of the two,” but Hazard was fascinated by how the architecture still reflects that. She also was surprised by how close the homes are to each other, which made the proximity to the green light even closer. She also passed by the “very beautiful and amazing” house where the Fitzgeralds lived, when Scott was writing the book, which “was considered pretty small, compared to these huge mansions that surrounded it,” Hazard said.

Known as a style setter in the Jazz Age, Zelda liked to refer to one particularly chic portrait with Scott as “their Elizabeth Arden portrait,” her granddaughter recalled. “She once said in an interview, ‘Having things, just things, objects makes a woman happy. The right kind of perfume, the smart pair of shoes. They are great comforts to the feminine soul.’”

While the artistic Zelda lived very much in the moment, Scott Fitzgerald was more preoccupied with whether his work would hold up for all of posterity, Hazard said. “He wrote to his daughter, my grandmother, in his later years — that weren’t so late. He died at 44 tragically. He felt his work had achieved some kind of epic grandeur. He would be thrilled with the longevity and surprised. But it’s what he hoped for.”

In fact, he liked to use letters to give her so many lessons that she started to just put them in her desk drawer. “A lot of writers today are inspired by Gatsby and other texts of his. If nothing else, he would love to know he gave other people that creative spark,” Hazard said.