MILAN — L’Officiel is to serve coffee and sweets, in addition to fashion news.

The glossy fashion title, originally established in France in 1921 and now published in 30 editions globally, is debuting its first hospitality concept dubbed L’Officiel Coffee in Tokyo’s luxury retail district Omotesando.

The three-story building, revamped by architect Keiji Ashizawa, offers a multifaceted experience that goes beyond gastronomy, signaling the magazine‘s ambitions to venture into lifestyle activations.

The ground floor is dedicated to the café area, with customized bar tableware, pastries and for-sale merchandise. The first floor houses an exhibition space where archival L’Officiel issues are displayed in glass cabinets, while the second floor is home to L’Officiel Bar, a cocktail bar for after-hours drinks and aperitivo with caviar blinis, egg and truffle sandwiches, as well as Champagne.

“With L’Officiel Coffee, we wanted to bring the brand’s heritage of fashion, culture and editorial excellence into a physical space — an experience that feels refined, intentional and globally relevant. Japan was the ideal starting point,” said Dr. Calvin Choi, global chairman of L’Officiel and The Art Newspaper, and founder of AMTD IDEA, a subsidiary of AMTD Group, the owner of both titles.

“Tokyo in particular has a vibrant, globally respected coffee and culinary scene. It attracts a discerning audience that appreciates detail, design and depth. We saw an opportunity to create something that honors that sensibility while introducing a new kind of cultural destination — one where fashion media meets taste, atmosphere and timeless elegance,” he offered.

Officially promoted by L’Officiel Japan, a title introduced in September 2024, the development is to be brought to other countries, too. Although detailed plans for a subsequent international rollout are still work in progress, Choi said Paris, New York, London and Singapore are high on his agenda.

“L’Officiel has over a century of history, and yet it remains incredibly relevant to modern trends, and it always stays ahead of any latest developments. It resonates globally because it speaks to a generation that values both heritage and innovation,” Choi said about the enduring relevance and brand awareness of the title.

“This café is part of a broader strategy to expand L’Officiel into a holistic lifestyle and luxury brand. Beyond publishing, we’re looking at physical spaces, hospitality, gastronomy, digital innovation and collaborations that bring our creative DNA into people’s daily lives,” he offered.

The Omotesando building was revamped in classical French style, with plastered walls by Japanese shokunin, or local master artisans, herringbone-patterned parquet flooring, and an earthy color palette. Bespoke furniture including the fluted wood and marble counter on the ground floor and leather sofas and cushions add a sophisticated flair. The three floors are connected by the original staircase, a centerpiece of the whole building.

AMTD Group is a Hong Kong-based conglomerate with a core business portfolio spanning across media and entertainment, education and training, as well as premium assets and hospitality.