Giorgio Armani Bows Exhibition for 20th Anniversary of Privé Couture


GIORGIO’S COUTURE: Giorgio Armani is not done yet with celebrations around the 20th anniversary of his Privé haute couture collection.

The Italian designer, who this year also marks 50 years in business with his namesake brand, is mounting an exhibition at the Armani/Silos space in Milan retracing his journey in couture since 2005.

Simply titled “Giorgio Armani Privé 2005-2025,” the showcase marks the first time that Giorgio Armani Privé collections, usually presented twice a year at Paris Couture Week, are displayed in Milan.

The exhibit, personally curated by the designer and entrepreneur, is to display about 150 couture creations arranged across the entire Armani/Silos space. The entrance room is to be dedicate to “an evocative narrative that underscores their timeless elegance,” the company said in a statement Wednesday.

“Over two decades of Armani Privé, Giorgio Armani has explored an idea of modern invention through precious fabrics and entirely hand-crafted embroidery,” the company said.

The exhibit — to be inaugurated on May 20 — will open to the public the following day and run through the end of the year.

Giorgio Armani with models at the Giorgio Armani Privé Spring 2025 Couture show in Paris.

Giorgio Armani with models at the Giorgio Armani Privé spring 2025 couture show in Paris.

Courtesy of Giorgio Armani

Last January’s Giorgio Armani Privé collection dazzled with shimmering or sparkling surface decorations and acknowledged the diverse references the designer has imbued into his couture designs over time, from the linear elegance of Japan and the shapes and colors of China to the opulence of India, the decorum of North Africa and the landscapes of Polynesia.



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