Last week, Vogue Business unveiled a special project that looks at the future of beauty—beyond just the industry and into how these industry trends, new products, and technologies will actually affect the human appearance. As Elektra Kotsoni, the deputy director at Vogue Business, writes in the introduction to the package: “LED face masks, marine collagen truffles, Ozempic, Aqualyx, Lemonbottle, 3D body scans—the weapons we yield against aging have been multiplying since the pandemic. And whether staring back at ourselves on video calls is to blame or if it’s just our nature, the fact remains that 97% of [Vogue Business] readers we surveyed in the last month are concerned about aging.”

In this week’s episode of The Run-Through With Vogue, Nicole Phelps is joined by two of her Vogue Business colleagues, executive Americas editor Hilary Milnes and beauty editor Nateisha Scott, to discuss their findings as they undertook this editorial package. They discuss antiaging rebranding as longevity; the manipulation of bodies beyond Ozempic and Wegovy; biohacking as a way to optimize everything from skin texture to muscle mass; and what the teeth of the future will look like. (Yes, we will still have veneers, but they will be more tailored to fit each wearer’s natural features.) Already, the tide is shifting toward imperceptible tune-ups, surgical or otherwise, to pass undetected by the naked eye; this will likely continue, becoming the industry’s guiding principle.

“The big theme is everyone will be doing more while trying to look like they’re doing less,” explains Milnes. “There are more products, more treatments, and more procedures that you can get. But at the same time, the very obvious, ‘Oh, I know that you got work done’—the ultimate goal is to have that not happen. It’s the undetectable but very orchestrated face.” Listen to their conversation below.