At Jacquemus, retail openings go beyond shopping.

It’s buzzy. It’s eye candy. It’s an experience designed to drive engagement and command the spotlight. And it did just that on Thursday evening in Los Angeles.

After hosting an immersive bowling event in Dallas with Neiman Marcus (and opening a new shop in New York), designer Simon Porte Jacquemus and his team brought the spirit of Provence to the streets of West Hollywood with a market blooming in florals, bananas and lemons, and a sweet touch of banana soft serve, for the unveiling of its new store. Located at 8804 Melrose Avenue, on the corner of Robertson Boulevard, it marks the contemporary brand’s West Coast debut.

It was all yellow, from a lineup of couches in the center of the boutique to curated pieces from “La Croisière” collection, which showcases playful banana motifs. The display featured ready-to-wear; footwear (from “Les Doubles” heels to the unisex boat shoe made in collaboration with Timberland); accessories (more bananas, with the golden “Boucles Bananes”), and Jacquemus-branded fitness essentials including a yoga mat, jump rope, dumbbells and water tumbler — tailor-made for L.A.

Art pieces are scattered throughout, including Jean Lurçat’s “Le coq sur fond jaune” (translating to “The rooster on a yellow background”) and two pieces by Pierre-Auguste Renoir, the painting “Odalisque,” and bronze sculpture “La petite laveuse.” Furnishings include Jean Royère’s “Chaise Croisillon” and a Frank Lloyd Wright table lamp.

The mix of L.A. scenesters and influencers at the opening party snapped photos and videos of the market, picking up bouquets while sipping Champagne. Actors dressed in head-to-toe Jacquemus included Lori Harvey, Laura Harrier, Nicholas Alexander Chavez, Dree Hemingway and Cole Sprouse, who walked around holding a bunch of bananas against his arm as an accessory all night, to the amusement of passersby.

The storefront market is open until Sunday with special prizes for visitors; hidden in some bouquets and soft serves are tickets that can be exchanged in-store for a “Rond Carré” clutch or a pair of boat shoes.

The L.A. opening comes following news that Jacquemus is developing a fragrance and beauty line with L’Oréal, which made a minority investment in the brand. In March, the company made another significant move by hiring Sarah Benady as chief executive officer, formerly of Celine. Next, a store is coming to Miami.