These are the stories making headlines in fashion on Monday.

Ulta Beauty partners with Beyoncé’s “Cowboy Carter” Tour

Ulta will be the official beauty retail partner for Beyoncé’s “Cowboy Carter” Tour. The partnership gives shoppers a unique, “Cowboy Carter” Tour-inspired experience, including a curated beauty collection, tour makeup inspiration, a limited-time retail launch of Beyoncé’s fragrance Cé Lumiére, live masterclasses at select store locations and a GlamLab virtual try-on experience. {Fashionista inbox}

Kering unveils its new ‘water-positive’ strategy

Luxury conglomerate Kering shared its new “water-positive” strategy, committing to have a “net water-positive impact” by 2050. Through key initiatives like “water resilience labs, elevating water stewardship and sourcing raw materials from regenerative agriculture,” Kering aims to not only reduce water consumption but restore and regenerate it. {Fashionista inbox}

Shein hikes U.S. prices ahead of tariff increases

Shein raised U.S. prices of its products from dresses to kitchenware ahead of tariff increases and following the end of the “de minimis” exemption for cheap packages from China and Hong Kong. Hikes ranged from 8% on women’s clothing to a significant 377% markup on kitchen tools. The sudden increases are a consequence of the growing U.S.-China trade war, though Bloomberg reported trade talks to end the conflict look promising. {Bloomberg/paywalled}

Nike sued by NFT purchasers

Purchasers of Nike-themed non-fungible tokens (NFTs) have sued the athletic wear company following its abrupt closure of its cryptocurrency business, RTFKT. The lawsuit argues that the plaintiffs suffered major financial losses due to their NFTs losing their value. The plaintiffs seek more than $5 million in damages compensation. {Reuters}

How tariffs impact fashion’s manufacturing map

The uncertainty of the ongoing tariff chaos leaves brands struggling to strategize their next steps for supply chain and manufacturing. Asian countries account for 71.5% of the total value of US apparel imports, and while some brand owners are contemplating moving sourcing to a new country, the lack of clarity on whose safe from tariff hikes leaves brands stuck. Still, the chaos has most brands — especially small and mid-sized ones – rethinking their sourcing strategy for future notice, such as exploring opportunities with China’s regional competitors like Bangladesh, Vietnam, Cambodia and India. {Vogue Business/paywalled}

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