
Photo: Jeremy Moeller/Getty Images
These are the stories making headlines in fashion on Tuesday.
ChatGPT launches new shopping features
ChatGPT is launching updates to its shopping experience to create “conversational shopping.” When ChatGPT users now search for fashion, beauty, home goods or electronics, the platform will provide personalized recommendations, visual product details, pricing comparisons and reviews, with direct links to buy from within the ChatGPT interface from merchant websites that stock the item. Product results will be chosen by the artificial intelligence and are not ads. There are plans to expand the features to other categories once OpenAI has taken learnings from the initial launch. {Vogue Business/paywalled}
Temu’s ‘import surcharge’ sparks backlash
Both Shein and Temu enacted broad price increases on April 25 as the Trump administration moved to close the de minimis loophole (an exemption for shipments under $800 from duties) and impose 145% tariffs on many imports from China. Temu has added an “import surcharge” at checkout that is sparking backlash among customers. On Reddit’s TemuThings forum, shoppers are already voicing their frustrations. {Modern Retail}
Adidas’ Q1 revenues rise 12.7%
In its first quarter results for 2025, Adidas reported a 12.7% increase in net sales to €6.15 billion ($7 billion). Footwear led the company’s growth with a currency-neutral increase of 17% during the quarter, while apparel revenues were up 8% and accessories increased 10%. In an increasingly uncertain economic environment, Adidas CEO Bjørn Gulden shared a statement on U.S. tariffs: “Although we had already reduced the China exports to the U.S. to a minimum, we are somewhat exposed to those currently very high tariffs. What is even worse for us is the general increase in U.S. tariffs from all other countries of origin. Since we currently cannot produce almost any of our products in the U.S., these higher tariffs will eventually cause higher costs for all our products for the U.S. market.” {Adidas}
Saks opens Amazon storefront
Saks Fifth Avenue is launching an Amazon storefront to sell high-end designer products. Amazon has been an investor in Saks Global since December, when Saks Global purchased Neiman Marcus for $2.65 billion. The new Saks Amazon section will be a “store within a store” that lives in Amazon Luxury (a designated section for high-end apparel and beauty products the e-commerce giant launched in 2020). Saks will have a third-party storefront, meaning that the luxury retailer will control its own merchandise and fulfillment. {Reuters}
Family Style launches a zine for Gen Z
Family Style Founder Joshua Glass is launching Takeaway, a Gen-Z-centric zine positioned as Family Style‘s feistier “baby sister.” The zine will roll out as a twice-a-year insert in Family Style, which publishes quarterly and is priced at $20. Takeaway‘s first issue stars model and activist Meadow Walker on the cover, with content creators Devon Lee Carlson and Quenlin Blackwell featured inside. Glass is looking to engage with more than just luxury brands with Takeaway by tapping brands like Free People as advertisers. Looking ahead, the goal is to build Takeaway up into a standalone title. {Business of Fashion/paywalled}
Burberry to collaborate with Law Roach for the 2025 Met Gala
Burberry announced that Law Roach is “working closely” with the British luxury house as a partner and consultant on the creative expression of this year’s Met Gala theme while curating the Burberry table. The 2025 Met Gala celebrates The Costume Institute’s spring exhibition at The Metropolitan Museum of Art, “Superfine: Tailoring Black Style.” “Law pushes the boundaries of style through his unique point of view on fashion and culture,” Burberry’s Chief Creative Officer Daniel Lee said in a statement. “We are very excited to collaborate with Law for this year’s Met Gala.” {Fashionista inbox}
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