Must Read: Stockholm Fashion Week Returns, Hoka Accused of Cultural Appropriation


Photo: Michael Campanella/Getty Images

These are the stories making headlines in fashion on Monday.

Stockholm Fashion Week returns

Stockholm Fashion Week, which was abruptly canceled six years ago due to lack of funding, will officially return on June 2-5. The Swedish government will financially back its relaunch. The list of participating brands has yet to be announced, but the event is focused on celebrating local talent while also attracting international visitors, including press and buyers. {Vogue Business/paywalled}

Hoka accused of cultural appropriation

Indigenous intellectual property experts in New Zealand accused running shoe brand Hoka of misappropriating Maori culture with its brand name. The company — whose name is from the Maori word “hoka,” meaning “to fly” — has allegedly failed to acknowledge its cultural origins. Experts are calling on Hoka to consult with the Indigenous community to navigate the best practices for honoring the culture. “If you’re going to use someone else’s culture for your own product, you should at least know what the value of that cultural item is and acknowledge it,” Dr. Karaitiana Taiuru, a leading intellectual property rights expert, told Business of Fashion. {Business of Fashion/paywalled}

Reformation collaborates with Devon Lee Carlson

Reformation x Devon Lee Carlson. Photo: Courtesy of Reformation


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Reformation launched a co-designed collection with Devon Lee Carlson. The 20-piece lineup includes summer-ready staples like midi dresses, graphic tees and low-rise jeans. Pricing ranges from $78 to $398. Reformation x Devon Lee Carlson is available to shop online and in all stores. {Fashionista inbox}

Reformation x Devon Lee Carlson Alabama Top in Chocolate Cake, $168, available here


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Burberry partners with The V&A Museum Fashion Gallery 

The Victoria & Albert Museum is transforming and renaming its fashion wing to The Burberry Gallery, starting in spring 2027. The redevelopment is part of a multi-year partnership between Burberry and the London-based arts museum. The new gallery will feature an expansive fashion collection from both brands and individuals. The current fashion wing will close starting this May, but its items will still be available to see at the V&A East Storehouse and online. {Burberry}

The human cost of digital disruption in fashion

While digital solutions like artificial intelligence offer efficiency for the fashion industry, it comes at the expense of reduced job opportunities, inadequate compensation and automated creative output. This challenges industry leaders to rethink how to optimize these technological advancements in a way that’s financially sustainable for workers and doesn’t sacrifice originality and the human touch. {Fashion United}

More colleges are offering classes about the beauty industry

Business of Fashion‘s Faran Krentcil reported that universities are increasingly introducing courses and curriculums geared toward careers in the cosmetics industry. Some of these academic institutions include SCAD, Spelman College, FIT and Arizona State University’s FIDM. Brands should also pay attention to beauty curricula as they’re an effective way to target a new market of consumers. Plus, recruiters have a direct pool of potential candidates they can train and hire. {Business of Fashion/paywalled}

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