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Dedcool
Headquarters: Los Angeles, CA
E-commerce: dedcool.com
Social Media: Instagram / TikTok / Facebook

What: A modern fragrance brand that launched in 2016 and has since expanded into laundry and body care.

Price Range: $6-$110

Founder: Carina Chaz

Origin Story: DedCool was founded with generations of beauty expertise behind it. Fragrance was Chaz’s passion from the very beginning. Growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for her to create DedCool. 

Chaz’s love of scent and a general rejection of the way the fragrance industry operates lit a fire under her to create a modern, 21st-century definition of what fragrance means. It started humbly on Instagram and has expanded beyond fragrance into personal-care and laundry products.

Stockists: Sephora, Credo Beauty, Amazon, The Detox Market, Anthropologie

Hero Products: Xtra Milk Eau de Parfum, Dedtergent 01 “Taunt”

PR Representation: Note PR

How to get in contact: wholesale@dedcool.com, partnerships@dedcool.com

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