Tommy Hilfiger, which is part of PVH Corp., is launching the APXGP Collection ahead of the premiere of “F1 the Movie” in North America on June 27, and internationally beginning June 25.

Fronted by Damson Idris, the breakout star of “F1 the Movie” and Tommy Hilfiger‘s brand ambassador, the campaign captures his full-throttle rise — embodying his fearless drive and effortless style that define his journey. As the momentum around the “motorcore” dressing trend accelerates, the collection embodies one of the summer’s defining trends combining the sport of racing with bold colors and sleek silhouettes.

“Working with the Tommy Hilfiger team and on “F1 the Movie” has been an unforgettable ride — an authentic blend of iconic style and cinematic power,” said Idris. “Tommy’s vision has always been about pushing culture forward, and that energy turns through every part of this partnership. From The APXGP Collection and everything we’ve done to bring the film to life for audiences, it all channels that same fearless spirit — capturing the grit to succeed on the track and the confidence to own every moment of it.”

As reported, a recent Nielsen report found that Formula 1 racing boasted an estimated 826.5 million fans in 2024, a 12 percent increase of fandom in the major markets of China, Canada, Argentina, Saudi Arabia and the U.S.

The APXGP Collection reflects the rising influence of Formula 1 beyond the track. The collection features moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans, and a merino knit polo. A red quilted jacket modeled after the exact silhouette worn by Idris’ character in the film is prominent in the lineup. Retail prices range from $50 to $790.

“Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1 has always been legendary to me,” said Tommy Hilfiger. “As FI has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. Building on almost 40 years of infusing the colors, logos and spirit of motorsport into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with ‘F1 the Movie.’ This film captures the cultural shift, setting a benchmark in what we call ‘fashiontainment,’ where the future is being shaped. It’s a bold new chapter, and we’re setting the pace for what comes next.”

Hilfiger has always been captivated by the excitement of the race, the cool factor of the uniforms and the classic iconography of the sport. Idris actually arrived at the Met Gala last month in an APXGP car. The Hilfiger brand is the official fashion sponsor of the film’s fictional APXGP Team, led by drivers Joshua Pearce, played by Idris, and Sonny Hayes, played by Brad Pitt.

Apple Original Films’ “F1 the Movie” will be distributed in theaters around the world and in IMAX by Warner Bros. Pictures.

Dubbed “the greatest that never was,” Hayes was Formula 1’s most promising phenom of the 1990s until an accident on the track nearly ended his career. Thirty years later, he’s a nomad-racer-for-hire when he’s approached by his former teammate, Ruben Cervantes (Javier Bardem), owner of a struggling Formula 1 team that is on the verge of collapse. Ruben convinces Hayes to come back to Formula 1 for one last shot at saving the team and being the best in the world. He’ll drive alongside Pearce (Idris), the team’s hotshot rookie.

Beginning Tuesday, the APXGP Collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.