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Gatherall
Headquarters: New York, NY
E-commerce: wegatherall.com
Social Media: Instagram

What: An intimates brand known for its U.S.-patented strapless bras that accommodate an inclusive range of breast sizes.

Price Range: $8 – $68

Founder: Louise Lai

Origin Story: Founder Louise Lai was frustrated with the backless and strapless bras available on the market. She could never find one that worked for her larger chest, so she set out to create her own.

From there, her labor of love began. Three years of research and development went into designing what she thought could work. And after countless trips to China to visit the factory to ensure the ideal mixture of silicone and adhesive was to her liking, combined with multiple silicone molds for friends and family testing, Gatherall was created in 2021. Lai hopes that Gatherall products will help women feel more confident in dressing up and feeling more comfortable being themselves. 

Hero Products: Gatherall Bra ($68)

Stockists: Macy’s, J. Crew, Nordstrom, Target

PR Representation: Evocative LA

How to get in touch: hello@wegatherall.com

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