The United States Women’s National Team Players Association (USWNTPA) has officially named Gorjana as its official jewelry partner aiming to further a mission of empowering women at the intersection of sports and culture.

Created in 2000, the USWNTPA serves as a leading advocate organization for women’s soccer players with the goal of furthering players by both protecting and advancing economic and social welfare. By partnering with California-based jewelry brand Gorjana, the organization will see pieces crafted to empower women.

Gorjana Reidel, chief creative officer and cofounder of Gorjana, acknowledged the importance of sports in many lives, adding that sports have a way of teaching dedication, resilience and the joy that comes from showing up and working together.”

“As a mom to a soccer-playing daughter, I get to see up close what a huge impact soccer is making on her life and how inspiring it is for young girls to see women achieve their goals and make it to the top of their game,” said Gorjana Reidel, chief creative officer and cofounder of Gorjana. “With a remarkable legacy of leadership in sports, the USWNT continues to inspire — and we’re honored to support them as a new partner.”

Importantly, Annie Reid, partnerships and business director of the USWNTPA, added that “this is more than a fashion partnership, it’s a reflection of how far our players have come and the power of celebrating them on their terms. Gorjana understands the importance of honoring the whole athlete, and we’re proud to partner with a brand that helps our players feel as confident and radiant off the pitch as they are on it.”

Gorjana and the USWNTPA share values, including the celebration of individuality and authenticity, which serve as a starting point for the jewelry’s designs.

The jewelry brand will also work with individual players to “amplify the confidence, strength, and impact of all U.S. Women’s National Team members and celebrate the legacy they are building together.” The first players to participate in the collaboration are Ally Sentnor, Sam Coffey and Gisele Thompson.

“Sometimes, as athletes, so much of our focus is on the field,” Thompson told WWD. “Having outlets to express ourselves off the field is important to being an individual who is more than a soccer player.  And confidence and balance help your play on the field as well.  So it’s great that the USWNTPA and Gorjana are supporting that full perspective.”

Reidel added that these ambassadors are “not only exceptional athletes — they’re confident, dynamic women who are role models and changemakers. We love the intersection of sports and style and we’re proud to be part of their lives both on and off the field.”

In celebration of the partnership, Gorjana hosted the United States Women’s National Soccer Team (USWNT) athletes to an in-store shopping event, giving players time to learn more about the brand with a Gorjana stylist while shopping a curated collection. On July 15, Gorjana will style athletes in signature pieces for The Players Ball in Los Angeles as they celebrate the U.S. Women’s National Team’s legacy