Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.

The Nue Co.
Headquarters: Shoreditch, London, U.K. & New York, NY
E-commerce: thenueco.com
Social Media: Instagram / TikTok

What: A wellness and supplements brand that also offers functional fragrances, hair care and skin care

Price Range: $20 – $113

Founder: Jules Miller

Origin Story: Jules Miller founded The Nue Co. in 2017. In her early 20s, she was diagnosed with irritable bowel syndrome (IBS). After trying various treatments, she discovered that the solution lay in her diet. She dove into the world of nutrition and natural remedies, eventually developing her own natural supplement routine that helped manage her IBS symptoms.

Fast-forward a few years of working in the supplement industry, and she noticed a glaring issue: a lack of transparency and effectiveness. She saw an opportunity to create a brand that was transparent, effective and focused on natural ingredients — and thus, The Nue Co. was born.

“Nue means stripped back or naked,” says Miller. “That’s what I wanted our philosophy to be centered around, a non-negotiable approach to pure, efficacious ingredients.” Miller’s mother was an herbalist and her grandfather was a chemist, so she’d learned about many facets of the industry growing up. “I felt like I had so much to offer to the category, and in all honesty, there was no job out there that really spoke to me, so I decided to create one,” she says.

Stockist: Sephora

Hero Products: Growth Phase ($65), Supa Thick Hair Serum ($45)

PR Representation: Cultural Influence Ltd.

Want your brand featured? Hit the link below.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

#Nue #SupplementBased #Wellness #Brand #Offers #Skin #Care #Hair #Care #Fragrance