These are the stories making headlines in fashion on Wednesday.

Ben Gorham is leaving Byredo

Ben Gordham, who founded fragrance brand Byredo in 2006, is parting ways with the brand. In 2022, Puig purchased 100% of the company, with an agreement signed by both parties stating that Gorham would retain creative leadership until June 2025. In a statement, Gorham said, “I am proud of what we were able to achieve over a 20-year journey and am confident in a bright future for Byredo.” {WWD}

The 2025 CFDA Awards announce ceremony date

The CFDA Awards has announced the date for its annual event. Taking place at the American Museum of Natural History for the third consecutive year, the ceremony will return on Nov. 3, 2025 and celebrate the past year in fashion, awarding designers and other figures across the industry. Amazon Fashion will also return as Presenting Partner for the fourth year in a row. {Fashionista inbox}

Molly Gordon covers Who What Wear

Molly Gordon covers Who What Wear’s June issue, photographed by Zackery Michael and styled by Peghah Maleknejad. Throughout the spread, the actor dons looks by Coach, Bally, Miu Miu, Renaissance Renaissance, Gucci and more. In the interview, written by Tyler McCall, Gordon discusses her work on “Oh, Hi!” and “The Bear,” taking on nude scenes and the current, challenging state of the movie industry. {Who What Wear}

Fifa is launching a clothing line

On Monday, Fifa announced Fifa 1904, a unisex “functional luxury” fashion brand offering cashmere coats, dress shirts and tailored dresses. Julie Anne Quay and Leonardo Lawson, founder and chief executive of VFiles, respectively, ideated the line and sold it to Fifa for an undisclosed amount of money. The first collection will debut during the June 2025 season of menswear shows at Paris Fashion Week. Prices are set to range between $55 to $995. {The New York Times}

Shein is struggling to clean up its dirty image

In its latest sustainability report, Shein disclosed that its planet-warming emissions increased by 23% last year, hitting 26 million tonnes of carbon dioxide equivalent, making the fast fashion brand the industry’s worst polluter for the second consecutive year. In an effort to ease the concerns (and laws) pointed in its direction by European regulators, Shein made vague commitments to minimize waste, an idea proving not to be very effective. {Business of Fashion}

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