After accompanying his aunt, Beyoncé Carter-Knowles, at Louis Vuitton‘s men’s spring 2026 fashion show on Tuesday, rising model Julez Smith took the runway at the 3.Paradis show in Paris on Wednesday. The son of Solange Knowles walked in a monochromatic neon pink suit outfit, reminiscent of the Barbiecore trend era.

Smith’s look featured a double-breasted blazer with peak lapels, matching wide-leg trousers, and a tonal pink dress shirt with tie. The styling was completed with pink-tinted sunglasses and pink dress shoes. The suit features a bold, saturated color and an oversized, relaxed fit, giving it a contemporary, high-fashion aesthetic.

The new 3.Paradis collection was inspired by the desert, as creative director Emeric Tchatchoua explained backstage. “Our main character is trapped in the desert looking for a way out, and is going round in circles looking for purpose,” the designer said, as WWD’s Alex Wynne previously reported.

Smith is having a busy week. On Tuesday, the model debuted his first “real campaign” with H&M, alongside sisters Amelia Gray and Delilah Belle Hamlin. The campaign sees the trio modeling a curated edit of styles pulled from across the brand’s assortment.

“It’s a huge next step for me,” Smith told WWD about the campaign. “Especially for this to be out in the city I was born in, and to have my family be able to see it here is amazing. I’m elated.”

H&M is investing in Los Angeles in 2025. This campaign follows April’s H&M&LA Festival and supports the rollout of the brand’s new retail locations across Los Angeles during the fall.

Smith has been rising in the fashion world since his runway debut during Luar’s fall 2024 fashion show. Since then, he has walked for Versace, Bluemarble and Off-White, among others.