Sponsored Story

Associate Vice President (AVP), Public Relations
Location: NYC or LA
Reports to: Co-Founders + Managing Director
Job Summary
The Associate Vice President (VP) of Public Relations at Foundation is a senior strategic leader responsible for guiding PR teams, managing high-profile beauty clients, and driving business expansion. The AVP ensures that all PR strategies align with industry trends, client objectives, and Foundation’s brand vision.
Key Responsibilities
● Client Strategy & Leadership
○ Perform as the primary strategic lead for assigned clients, ensuring PR campaigns align with business goals and market positioning.
○ Oversee the execution of integrated PR, influencer, and digital strategies.
○ Provide senior-level strategic counsel to clients on brand positioning and reputation management.
○ Set result-driven media and influencer strategies in alignment with client objectives; identify and resolve issues when strategies aren’t working or the situations change.
○ Increase editorial coverage qualitatively as well as quantitatively to support the market.
○ Manage the budgets and recommend spending priorities which maximize the return on investment.
● Media & Influencer Relations
○ Cultivate and maintain strong relationships with top-tier media, influencers, and VIPs in the beauty sectors.
○ Oversee the development and execution of proactive media and influencer outreach strategies.
○ Secure high-impact media placements across print, digital, and social platforms.
● Team Management & Development
○ Lead and mentor 7-9 account teams, ensuring a culture of strategic excellence, creativity, and high performance.
○ Provide coaching and professional development opportunities to junior team members.
○ Play a leadership role on a team of 15+ people including cross-functional internal teams within the influencer, talent, and affiliate space
○ Responsible for the wellbeing, workload, performance, and profitability of the team, ensuring the ongoing needs of all Beauty clients are being met.
○ Liaise with NYC/LA offices to work across shared accounts
● Business Growth & Innovation
○ Identify opportunities for account growth and support business development initiatives.
○ Sell in additional services in addition PR services when pitching new business or counseling existing clients
○ Contribute to thought leadership and industry positioning to enhance Foundation’s reputation.
○ Ability to bring in $400-500K in annual client revenue (new + existing with expanded services)
○ Ability to retain 80-85% of your annual client list
Qualifications
● 10+ years of public relations experience in beauty brands.
● Proven ability to execute high-impact PR campaigns and secure top-tier media placements.
● Strong leadership skills, with experience in client management and team development.
● Exceptional strategic thinking, communication, and problem-solving abilities.
Compensation: $130k – $160k depending on experience and qualifications.

To Apply: Please email melissa@wearefoundation.co

https://www.wearefoundation.co/
ig:@foundation 

#Foundation #Hiring #Associate #Vice #President #AVP #Public #Relations #NYC