Jonathan Bailey has partnered with Cubitts, a London-based spectacle maker, to launch a limited-edition pair of sunglasses named Loomis. The style draws inspiration from the brand’s Plimsoll frame, which went viral after Bailey wore it during the “Jurassic World Rebirth” press tour. The internet quickly referred to it as “sluttly little glasses” — a term that was fully embraced by the actor afterward.

“I’ve worn Cubitts for nearly a decade — they’re a powerhouse brand with serious style, headed by a super cool team. It was a no-brainer for Dr. Henry Loomis to wear them,” Bailey said via statement.

This collaboration will support The Shameless Fund, Bailey’s LGBTQIA+ charity founded in 2024, which aims to empower LGBTQIA+ individuals to live authentically. For the first 3,000 units of sunglasses sold, 50 percent of the unit price will be donated to The Shameless Fund, increasing to 75 percent for sales beyond that.

“I’m thrilled that The Shameless Fund’s first collaboration of 2025 is with Cubitts. This is a pair of glasses that make everyone look sexy, feel sexy and make the world seem sexier. Right now, we all could use a rose-tinted perspective. Go wild!” he said.

The Loomis sunglasses were designed in stainless steel for this edition, featuring fine metal lines, soft curves and a confident silhouette. The design includes black acetate temple tips and custom soft pink lenses. They are now available for preorder exclusively on Cubitts’ website, priced at 150 pounds ($250). They come with a custom pink-lined case and a cleaning cloth designed by Bailey, which can also be purchased separately.

Cubitts, established in 2012, is renowned for its handcrafted frames, which emphasize design, function and sustainability. The company offers bespoke services and repairs to extend the life of their products.