Brunel: A 'Mood-Elevating' Body Oil Brand Founded by Jasmine Tookes


Photo: Courtesy of Brunel

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Brunel
Headquarters: New York, NY
E-commerce: brunelbeauty.com
Social Media: Instagram

What: A skin-care brand currently offering three “mood-elevating” body oils with fragrance notes of sandalwood, cedarwood and amber. 

Price Range: $48-$53

Founders: Jasmine Tookes and Sabrina Castenfelt

Origin Story: Brunel is a beauty brand rooted in “mood-elevating wellness,” co-founded by Jasmine Tookes and Sabrina Castenfelt in 2025. Brunel transforms skin care into daily wellness rituals through high-performance, clean formulations and fine fragrances designed to support specific moods. The brand’s mission is to support radiant, lasting beauty from the inside, out.

Each Brunel product is crafted with scent, texture and function in mind. Brunel partnered with IFF to develop fragrance profiles that are scientifically linked to mood. Developed with skin-care-grade actives and functional fine fragrances, Brunel “blends efficacy with indulgence in every drop.” Each body oil is inspired by and grounded in nature (Awakening and Golden Hour for the sun, Renewal for the moon) each delivering targeted benefits for skin and mood.

Golden Hour Glow Body Oil, $53

Photo: Courtesy of Brunel

Hero Product: Golden Hour Glow Body Oil ($53)

PR Representation: Foundation

How to get in contact: care@brunelbeauty.com

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