Zandra Rhodes Lights Up the Beach With Seventies Seashell Prints


SHELL GAMES: Zandra Rhodes is at it again, spinning her electric-bright prints into another collaboration, this time with the luxury swim and resortwear brand Oceanus, known for lavish suits made from recycled materials and embellished with hand-embroidered beads and Swarovski crystals.  

Rhodes worked closely with Hannah Attalah, founder of Oceanus, on the bikinis, one-piece swimsuits and minidresses in the brand’s signature silhouettes. The collection launches Monday, with printed caftans set to be released in September.

The collection reimagines three of Zandra’s psychedelic prints from the ‘60s and ’70s: Seashells (1972), Explosions (1964), and Flower Power (1965). All of them have been reworked exclusively for Oceanus. Rhodes’ signature beading will also be making a comeback for the first time since the ‘80s.

An Oceanus suit with the Zandra Rhodes Seashells print from 1972.

Rhodes said this is the first time the brand has explored luxury swimwear “and I am so honored to be doing it with the fantastic Oceanus. The exquisite beading and quality of this collection is second to none. Seeing my archive prints reimagined and brought to life in Oceanus’ shimmering beadwork has filled  me with immense joy,” said Rhodes.

Attalah said she loved bringing Rhodes’ “amazing archive prints to life, and allowing them to take center stage. Seashells are quintessentially Oceanus, and it’s been such a  joy to explore the creative spark that merges our two brands.”

Prices for the Zandra Rhodes x Oceanus collection start from 220 pounds for a bikini. The collection will be sold through selected retailers and on Oceanusthelabel.com.

Embellished swimwear from the Zandra Rhodes x Oceanus collection.

Rhodes is a serial collaborator.

Last summer she worked with Celia B, adding print to the the Spanish clothing label’s extravagant, ruffled dresses and breezy caftan styles.

In past years Rhodes has worked with Ikea, Free People and Happy Socks. In 2023, she teamed with the Australian accessories designer Poppy Lissiman on a capsule collection of sunglasses and handbags.

In 2022 she worked with John Fluevog, applying her signature 1970s Wiggle prints and blindingly bright colors to the Canadian designer’s distinctive footwear styles.

Behind the scenes of the Zandra Rhodes x Oceanus collaboration.



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