L.A. Healer to Stars Bottles Her Signature Glow, Loved by Lady Gaga


Dr. Ellie Byun isn’t your average acupuncturist.

She’s built a word-of-mouth practice in Los Angeles that’s attracted names like Lady Gaga and Gwen Stefani, offering results that speak for themselves. It starts in the gut and ends with a face and body glow.

Initially known for her cleanse program, designed “to balance the yin and yang so the digestive tract of each organ is the right temperature,” as she explained — she formulates herbal blends herself from a lab in L.A.’s Koreatown — Byun’s philosophy has been rooted in internal healing. But over time, with nearly two decades of experience, the approach evolved to include topical treatments.

Now she is introducing her beauty brand to the public: Mimoh (meaning outer beauty). Working with a manufacturer in South Korea, Byun has turned her insider treatment into a line anyone can access.

Out now, sold on mimoh.com, Byun offers the $890 V-Sculptor, a microcurrent device that contours and lifts; the $105 Pdrn Glow Spray, packed with salmon DNA for dewiness, and the $92 Pdrn Hydro Moisturizer, a nourishing cream to seal it all in. Dree Hemingway, a longtime client, is a face of its campaign.

Dree Hemingway using Mimoh’s V-Sculptor.

mimoh

Byun has developed an East-meets-West method that’s all her own. Born in San Francisco, she spent part of her youth studying in South Korea before returning to the U.S. to complete her degree. Today she brings cutting-edge Korean technology into her work.

“These devices are really strong and science-backed. It’s almost equivalent to the LG and Samsung of beauty devices company,” she claimed, of the modalities used in-office.

Behind the scenes, she’s powered not by a marketing team but by her community. “I’m literally doing this with no operation manpower,” she said.

Dr. Ellie Byun introduces Mimoh: a three-product line.

mimoh

In her practice, working out of an unassuming office in Sherman Oaks, her personalized treatments include both face and body work, acupuncture, cupping, lymphatic drainage and her facial: a blend of salmon DNA (commonly known as “the salmon sperm facial” or scientifically “Pdrn”), exosomes, glutathione, NAD peptides, vitamin C and hyaluronic acid.

“It’s a mixed cocktail that I put together, so there’s a lot going on, so I could bring that glow,” she said. “The salmon DNA and Pdrn, it’s for anti-inflammatory use and regenerative.”

Pdrn is a regenerative compound derived from salmon DNA that is widely used in South Korea for skin repair and antiaging, thanks to its 80 percent similarity to human DNA and proven healing benefits, she explained. To boost absorption, she applies it using a specialized tool.

“It’s a silicon head that blends it in naturally to the skin barrier,” she added. Prices start at $250 for a treatment.

A single mother and a devoted practitioner, she’s maintained the same mission: “I love treating people. That was the joy, and then it became a business. But even until now, it’s more to really help people with the natural approach of healing.”

Dr. Ellie Byun

Dr. Ellie Byun

Dr. Ellie Byun



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