Spanx and Bala are getting their sculpt in.

On Tuesday, the two brands are launching a collaboration featuring a variety of Bala’s signature products in new, deeper hues from Spanx’s upcoming Spanxsmooth OnForm fall collection, which includes active dresses, tops, leggings, skorts and sports bras, starting at $58. The Spanx x Bala collaboration includes the Bala Bands, $39, in three resistance levels, 2-lb Bala Bangles, $69, The No-Slip High Socks, $29, and The Wavy Mat, $120. Shades including Plum Berry and Orchid Ash. 

This marks Spanx’s first active collaboration. Spanx entered the world of fitness with its first activewear collection in 2011 and has continued to expand its offering. Most recently, it added the SpanxSmooth OnForm collection, which features a butter soft fabric with the brand’s lightest compression making it ideal for low impact workouts. Per Spanx’s vice president of brand marketing Katie Weeks, its presence in fitness hasn’t been as well known, as categories like shape wear, but the brand is staking its claim in the market.

“This is a ‘we are here’ moment for Spanx active,” she said.

According to Weeks, Spanx’s ongoing commitment to fitness over the years was one of the many reasons, the two brands were aligned for a collaboration.

“Bala is this grab-and-go, workout anytime [brand]…and they paired perfectly with us, from personality, from intent,” she said. “We both exist in this space because we were solving for something that nobody else was thinking about.…There are a lot of synergies there.” 

Bala cofounder Natalie Holloway also emphasized these synergies, including the fact that both businesses were bootstrapped, are category innovators and highlight the power of the female customer.

In addition, Bala and Spanx are both committed to sculpting and exciting colorways, both of which are highlighted in the collection. In terms of color specifically, this marks a significant partnership for Bala, as most of its products in the past have been available in neutrals, pastels and vibrant hues — never deeper, fall tones, Holloway said. 

The concept of sculpting is further shown through the resistance bands inspired by the Spanxeffect, the different levels of shapewear offered. Each resistance band features a different level of resistance, including Shape, Sculpt and Super Sculpt, words that are also boldly printed on the equipment.

Bala has teamed up with a variety of brands spanning fashion, beauty and lifestyle including Pucci, Summer Fridays and Ralph Lauren. According to Holloway, Bala typically does two to three collaborations each year, and they have become a major part of the team’s business strategy. 

“We’ve become known for our collabs,” she said. “It allows us to share our audience with the person that we’re collabing with. For example, Spanx, they’re such a big company, and we get to share that customer with them. We’re in front of their audience, but the reason that I like to do collabs the most is because it excites our customer. It leaves them wanting more and wondering what’s next.”