Odele has a charming new collaboration in the works.

The mass market beauty brand is collaborating with Susan Alexandra on a beaded sleeve for a deluxe miniature size of the brand’s dry shampoo. That product and its accompanying sleeve are included in a set that also has travel sizes of Odele’s air dry styler and hair oil. The collaboration, priced at $50, launches Tuesday on Odele’s website.

From Rhode’s phone cases to the Labubu craze, Susan Alexandra’s dry shampoo holder and cloud chain for Odele is the latest in an internet-driven craze for buzzworthy mini accessories.

“You’d have to be living under a rock to not be aware of the charm movement happening,” said Lindsay Holden, the brand’s cofounder. “We thought it would be fun to create a little holder for the dry shampoo to celebrate the portability of the product.”

Furthermore, “We thought it would be fun to continue part of Odele’s mission, which is to elevate the everyday and make prestige experiences more accessible,” Holden said.

The set is a limited-edition drop, which Holden sees more as a customer acquisition tool than a driver of sales volume. “Susan’s purses are works of art, and we’re a very accessibly priced hair care brand. This is more of an artist collaboration for building awareness and celebrating another artist’s point of view in tandem,” Holden said.

“We both care about crafting high quality products that people genuinely love,” said Susan Alexandra founder Susan Korn in a statement. “I loved the idea of creating something that’s not just decorative but actually makes your day easier. The beaded charm holder transforms a beauty essential into a little piece of wearable art that travels with you.”

Holden agreed, adding that, “This partnership will accelerate our broader message of inclusive function and design the brand represents. And now all of those Labubus can have a nice little accessory.”