Haus Labs by Lady Gaga is gearing up to launch its latest innovation as it doubles down on the complexion category.

After launching Triclone Skin Tech Foundation and Concealer, the brand is introducing its next complexion product, the Precision Sculpt Shaping Balm, $30, alongside a Dual-Ended Sculpted Brush, $36.

Formulated with vitis vinifera extract, tea rose extract, suberin extract, fermented arnica and plant squalane, the Precision Sculpt Shaping Balm comes in nine sculptural tones across six color families. 

It will be available to purchase hauslabs.com and sephora.com on Aug. 27 and in Sephora North America stores from Sept. 4.

“At Haus Labs, we are deeply committed to developing products where every individual feels seen and heard, with formulas made to celebrate all skin tones,” said Gloria Ryu, chief product officer at Haus Labs by Lady Gaga. “Approaching the same care that we’ve taken with all of our products, including our bestselling Triclone Skin Tech Foundation and Concealer, the Precision Sculpt Shaping Balm went through a rigorous shade validation process, validated by a diverse council of makeup artists and industry experts, in addition to our global artistry director Sarah Tanno to ensure an inclusive shade range.” 

A key part of the marketing strategy will be helping shoppers find the correct shade and education on how to use the products.

“That’s where we’re going to be working very closely with influencers,” said Angela Simpson, chief marketing officer at Haus Labs. “We all have different features, and so making sure that we have a really diverse group of influencers that we’re working with that can show the versatility of the product and how it can be used, where the placement can be, and it depends on the overall look you’re trying to achieve, but also your own personal face. So it’s not a one size fits all from that perspective.”