These are the stories making headlines in fashion on Tuesday.

Yoga teacher sues Alo for age discrimination

Briohny Smyth, a 42-year-old yoga teacher, has created workout classes for Alo Yoga’s social media and subscription-based Alo Moves app for more than seven years. Smyth claims that Alo began to cut her compensation after she turned 41, and in February, her contract ended. In a lawsuit filed in Los Angeles County Superior Court on Monday, Smyth alleges she was let go because of her age. The instructor argues that Alo misclassified her as a private contractor and that she is entitled to the protections of an employee. A spokesperson for Alo told Business of Fashion that “the allegations in this lawsuit are without merit, and Alo intends to vigorously defend itself.” {Business of Fashion/paywalled}

WWD appoints new editor in chief

Fairchild Media Group named Michael Atmore as WWD‘s new editor-in-chief, in addition to his role as Fairchild’s chief brand officer. Atmore will lead the WWD editorial team while guiding the brand’s continued evolution across print, digital, social, video and e-commerce platforms. Atmore succeeds Eugenia Richman, who was appointed as Penske Media Corporation’s (PMC) VP of editorial innovation. In this new role, Richman will lead strategic development around content and studio initiatives, as well as implement tools for revenue growth across PMC’s portfolio of brands. {Fashionista inbox}

Nordstrom and FIT launch tailoring certificate course

Nordstrom and the Fashion Institute of Technology (FIT) teamed up to launch a specialized tailoring certificate course called Custom Alterations and Tailoring Techniques, which is focused on advanced sewing techniques and alterations in a retail environment. Presented through FIT’s Center for Continuing and Professional Studies (CCPS), this course is designed to equip adult learners and early career professionals with in-demand skills and offer a pathway to potential career opportunities in Nordstrom’s tailor shops and beyond. The nine-week intensive program is available starting this fall, and upon completion of the curriculum, students will be eligible to apply for positions within Nordstrom Alterations. {Fashionista inbox}

Luggage brand Antler acquires Paravel in liquidation sale

U.K.-based travel brand Antler acquired the intellectual property of Paravel, a luggage maker based in New York, in a liquidation auction last month. Paravel filed for Chapter 7 bankruptcy in May. Antler, which is owned by Australian travel retail chain Strandbags, won the auction for Paravel’s IP, outbidding a number of other luggage brands and American retailers. Antler is aiming to build a global portfolio of travel brands, which also includes Strandbags’s own label, Nere. {Business of Fashion/paywalled}

Olaplex acquires biotech company Purvala

Olaplex Holdings, Inc. has acquired Boston-based biotech company Purvala Bioscience, marking the hair-care brand’s first acquisition. Launched in 2020, Purvala seeks to develop transformative bio-inspired technologies with applications across the health and beauty industries. “What we’ve accomplished to-date has already left such a meaningful impact on our industry, and we believe that with Purvala we have the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, Bis-amino,” Olaplex CEO Amanda Baldwin said in a statement. {Olaplex}

Mschf launches brand agency

Brooklyn-based art collective Mschf is known for its avant-garde fashions like its Big Red Boots, and now, the group launched Applied Mschf, a creative agency designed to help others harness their brand of cultural mischief. With the August launch of Applied Mschf, the group has formalized the internal systems that powered its most ambitious projects into a client-facing agency. The aim is to consolidate Mschf’s creative practices under one umbrella, scale its ambitions and offer brands the same mischievous yet methodical thinking that has made it a cultural touchstone. {Vogue Business/paywalled}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

#Read #Yoga #Teacher #Sues #Alo #Age #Discrimination #039WWD039 #Appoints #Editor #Chief