Wes Gordon is gearing up for his next Carolina Herrera destination runway show.

On the evening of Sept. 18, the brand will stage its spring 2026 collection — and third international show — in Madrid at a to-be-revealed location, following a celebration dinner on Sept. 17. The show, occurring during the first day of London Fashion Week, marks the first time Gordon will be presenting his Puig-backed Carolina Herrera main collection outside of New York Fashion Week.

The international celebration follows-up exciting moments, the brand noted, including two acclaimed resort 2024 and 2025 shows in Rio de Janeiro and Mexico City, respectively, as well as the ongoing momentum for its Good Girl fragrance, which became the number-one women’s fragrance line worldwide last year. 

“Madrid has always been one of my favorite cities in the world, so incredibly rich in its history, art, culture and landmarks,” the creative director told WWD. “It has an amazing energy and a vibrant culture, home to so many creatives with a distinct approach to beauty and joy.”

Prior to the spring runway show, Gordon and the House of Herrera activated in Madrid as part of its ongoing Celebrating Women in the Arts Initiative in 2023, where the brand collaborated with the Thyssen Museum Madrid in sponsorship of its show “Maestras — Women Masters.” The show featured a survey of more than 100 artworks by the likes of Angelica Kauffman, Sonia Delaunay and Artemisia Gentileschi. Furthermore, Gordon served as a judge as part of Vogue Espana’s 2024 Fashion Fund. 

“Whenever I visit Madrid I get a full recharge of inspiration. Here, Alegría de Vivir becomes a reality. From a spontaneous dinner at Casa Lucio to a long walk through El Retiro or a quiet hour at the Reina Sofía, Madrid is a city shaped by history, but never stuck in it. There’s an allure in the way the past coexists with the present. Bringing Carolina Herrera here feels less like a decision and more like continuing a shared conversation,” Gordon said.

This ongoing conversation means continuing to enhance the Latin American roots of the brand, not only by showcasing the collections and curating special activations in international cities to their global clientele, but continuing to incorporate collaborations with select Spanish artisans and creatives within Gordon’s collections. Case in point: the artisan pieces within Gordon’s Museu Anahuacalli-set, see now, buy now resort 2025 collection show and pop-up shop at El Palacio de Hierro in Mexico City.

Here, the specialty pieces to be showcased within the spring 2026 collection will celebrate Madrid’s local craftsmanship and creativity in tandem with Carolina Herrera’s signature feminine codes.

The luxury brand plans to return to the New York Fashion Week calendar in 2026, and will additionally host a private client preview event in the city ahead of the Madrid-set show.