Post Malone has officially tossed his 10-gallon hat into the international fashion ring, along with snap-front denim shirts, fringed leather jackets, coaster-sized belt buckles – and a horse, which ferried his finale look onto the runway and left a small, scented souvenir.

On Monday night in Paris, the American rapper and singer unveiled his Austin Post collection at the mansion Karl Lagerfeld once called home, painting his AP logo onto a courtyard wall, clinking bottles of Bud Light with buddies in the garden afterwards, and posing for photos with swarms of fans, one insisting he cradle her baby.

“It’s something I’ve always wanted to do. And I figured, why the hell not right now?” Malone replied when asked why he decided to enter the fashion business. “I think that the product that me and the team have created is really special and speaks to me, and I’m super f—ing excited.”

Speaking to a small clutch of reporters, the musician said his Season 1 collection represents “what I would wear now.

“I’m 30 years old, man,” he enthused. “And it’s actually tough stuff. So, you know, I’ve worked in the denim and the denim is made in the United States.”

Malone is currently in Europe on his “Big Ass World Tour,” with a show scheduled for Wednesday night at La Défense Arena in Paris.

You could picture the “Congratulations” and “Sunflower” singer taking to the stage in the taut jeans with a pony-skin Jacron, studded velvet blousons, and cowboy boots with spurs, a collaboration with famed Texas bootmaker Lucchese.

For eyewear, Malone collaborated with Los Angeles-based Jacques-Marie Mage, whose founder Jérôme Mage shares his passion for turquoise jewelry and other elements of the American Southwest.

The musician allowed that his take on Western style – recently revived by Pharrell Williams with his fall 2024 men’s collection for Louis Vuitton, and Beyoncé with her “Cowboy Carter” album and tour – is an elevated one, strong on embellishments like fringe and medallion conchos.

That said, Malone said his Austin Post brand would cost less than luxury labels.

“Because, you know, I’d like people to actually wear it and enjoy it and cherish a piece that they bought for years and years and years to come,” he said.

While there were more cowboy hats, jean jackets and facial tattoos than you usually see at a Paris runway event, the Austin Post show attracted a good swath of top, Paris-based editors, a smattering of rappers including A$AP Nast and Django, and a handful of retail buyers, including one from Selfridges.

Asked why he chose Paris to unveil his fashion venture, Malone replied: “Well, I love this f—ing town.” That said, no Opéra Garnier for him.

“We went to WWE last night, and it was so much fun because, you know, bring a little body slam into Paris,” he said, referring to the wrestling spectacle, also held at La Défense Arena. “I think it’s so much fun to be here. I don’t get to come as often as I’d like, but I’ve made so many beautiful memories here, and we figured, why not bring the Bud Light and the shenanigans to Paris.”

In tandem with his Paris debut, Malone is opening a pop-up in the Marais district, dubbed Words Sounds Colors & Shapes, and he’s plotting a New York presentation on Sept. 19 and 20 to launch his Foundation Collection, described as “a permanent line of tailored silhouettes inspired by Austin’s own wardrobe.”