LONDON — Sydney Sweeney is back as the face of Jimmy Choo’s fall 2025 advertising campaign.

The “Euphoria” actor poses against a backdrop of an intimate photo shoot set with lighting equipment and a director’s chair visible in the campaign while wearing the brand’s Tylor 60 heeled loafers, Isa 80 and Scarlett 95 pumps, and carrying the Bar Hobo bag in a zebra print and a brown suede,

“I always think that the shoes finish an outfit, reveal personality and adjust the mood. For autumn the low loafer, Tylor, is important — smart, functional and fun when she is adorned with a drizzle of crystal fringes — just how Jimmy Choo does a loafer,” creative director Sandra Choi told WWD.

She added that the campaign is a reinforcement of the “power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling.”

Sweeney made her campaign debut with the British luxury accessories brand in May 2024 for the spring 2024 campaign shot in Palm Springs, Calif.

In one of the fall 2025 campaign images, the actor is wearing blue denim jeans with her Jimmy Choo loafers.

The actor has become a topic of discussion in recent months and the subject of social media criticism after appearing in an American Eagle Outfitters’ fall denim campaign titled “Sydney Sweeney Has Great Jeans.”

According to industry sources, Jimmy Choo’s fall 2025 campaign was shot before the U.S. retailer’s campaign.