
Mother, the Los Angeles-based brand, has partnered with actress, comedian and âSaturday Night Liveâ star Chloe Fineman on a retro-inspired collection that was designed in partnership with her sister, artist Emma Fineman.
The Chloe x Mother capsule evokes the swinging spirit of the 1960s, taking cues from the sistersâ favorite vintage finds and the on-screen stars who defined the decade.
The 15-piece apparel and accessories collection, which goes on sale Thursday, gives a nod to European âItâ girls and American style icons of the era. Among the looks are cigarette pants, A-line skirts and classic blue jeans. Bold shades of poppy and larkspur are featured in denim and recycled leather sets. Rounding out the capsule are a felt jockey hat and printed scarf.
An image from the Chloe Fineman x Mother campaign.
The collaboration has cheeky style names such as The Wingman in Emotional Baggage and The Mayday in Fly Me Out.
âIâve been a huge Mother fan since their jeans first came on the market,â said Chloe Fineman, in a Zoom interview along with her sister Emma. âI remember going to Nordstrom in L.A. and being like, âOh my god, finally â70s-inspired jeans.â My sister and I are huge fans of the â60s and â70s and I remember actually seeing a woman wearing the jeans and they just fit her body so perfectly. She looked so carefree. It was like the most aspirational jean moment. I bought like, four pairs and wore them to death, and I think I wore one of them to my âSNLâ [âSaturday Night Liveâ] audition,â she said.
âMy sister and I have had a dream forever to make a capsule collection together, and this sort of happened organically, and it was just the best meeting of things,â she said. Fineman said that she and her sister fought growing up, âbut for some reason when we collaborate, we work beautifully together.â
Fineman said that sheâs always wanted the perfect pair of vintage blue jeans, âand itâs been my full-time side hustle trying to find them.
âI couldnât be more excited that Iâve achieved the best jeans Iâve ever worn with Mother. Full disclosure, my other full-time side hustle is borrowing my sisterâs clothing â so Iâm thrilled we solved that problem with a curated collection inspired by our favorite vintage finds over the years â aka things I steal from her closet.â
Emma Fineman added that the two of them have been âobsessed with borrowing and stealing each otherâs clothes our entire lives.â
âWe like the idea of making our favorite clothes, making the things that we would have loved to steal from each other,â said Emma Fineman. She said theyâve always enjoyed going vintage shopping, and showing each other things. âI would find really magical and amazing vintage prices at the Alameda flea market or places like that. And then Chloe would want to take them, and then I would go out of my way to find that exact vintage piece from another place, but I just wanted the original.â
âBut then Mother came along and said, âGuess what? You can go find your favorite vintage piece and weâll work with you to recreate that.â And that was how the collection was born,â said Chloe Fineman.
Chloe Fineman said the shirt was designed from a favorite piece of hers, and the jeans were based on a vintage jean she had found which is a âtrue â60s vintage blue.â
Discussing what type of jeans she likes, Chloe Fineman said, âOne is like a Marilyn 501 Classic cuffed jean, which is so flattering. A lot of times when I go vintage denim shopping, thereâs an extra thing of fabric in the front where it bunches. Getting to work with Mother who are denim experts and just have the most flattering jeans.âŠWe also did a cigarette jean, which had an evening carefree vibe, in a black and blue.â
Emma Fineman learned how to make clothing with patterns as a child. âOur grandma taught us how to make things with patterns. Emma paid attention, I absolutely did not,â said Chloe Fineman.
Emma Fineman came up with the custom graphics and a signature monogram. Her handiwork is tucked into jacket linings, stitched onto knits and splashed across sheer Step Up stockings.
Some looks from the Chloe Fineman x Mother capsule.
Courtesy shot
An image from the Chloe Fineman x Mother capsule.
Courtesy shot
Tim Kaeding, creative director and cofounder of Mother, said, âChloe is a dream collaborator â witty, hilarious, wildly creative and an effortlessly perfect match from the start. She and Emma had a clear vision: vintage with a twist, equal parts style and storytelling. Every detail came from a place of personality, humor and heart. We couldnât have asked for a cooler, more creative duo.â
Lila Becker, president and cofounder of Mother Jeans, said they reached out to Chloeâs management and asked if sheâd want to collaborate with them.âWe were just fans and one of the lucky things is weâre Mother and have a brand so people will talk to us.â Becker said the process was âso smooth,â and Chloe has âsuch great ideas.â
Kaeding said Chloe and Emma came with âa whole color palette that was completely hers.â
While the Mother founders declined to give a sales projection, Becker said, âI think itâs going to be incredible. Itâs super wearable, but fashionable, itâs very Chloe and Emma.â
âItâs very trendy as well,â Kaeding added. He said Chloe would come to the office with her dog, and they would have Emma, who is based in London, on Zoom. âThey came in with their ideas. I came in with my ideas. They loved my ideas and I loved their ideas. Once we had the concept of the kind of â60s theme, it was pretty easy to put it all together,â Kaeding said.
There are four denim styles in the line, and oneâs a skirt and oneâs black.
Asked what type of jeans Chloe liked, Kaeding said, âShe wanted very kind of straight, boyish looks.âŠWe were going for Marilyn Monroe in the â50s and â60s, and she was kind of the original. We were inspired by that and we were also inspired by the French Riviera back in the â60s and everyoneâs wearing capri pants,â Kaeding said.
The founders said they anticipate Chloe will wear some of the looks on âSNL.â
âThe brand does pop up on the show. Weâve had Dakota Johnson [wear Mother] and weâve had many âSNLâ hosts and cast members wearing Mother,â Becker said. âNot just the jeans, but tops and sweaters,â added Kaeding. Chloe Finemanâs name will be on the label.
Asked how Mother benefits from the experience, Kaeding said, âI think it does so much for the brand. It gives us different audiences. It also allows us to design different things that we donât already have in the line â different fits, different washes and different fabrics.â
Turning to current business, Becker said itâs going very well. âIn the last two months, business is way up,â Kaeding added.
Earlier in the year, Mother lost its first store, which was three days away from opening in the Palisades, in the L.A. fires. They plan to open another store or two in the U.S. More than 95 percent of Mother denim and 90-plus percent of the overall manufacturing is made locally in Los Angeles utilizing imported materials.
An ad image from the Chloe Fineman x Mother capsule.
Courtesy shot
In the spirit of giving back, the Fineman sisters have selected the Los Angeles Fire Department Foundation as the charitable partner for the capsule, honoring their cousin who is a firefighter and supporting those impacted by the California wildfires. Ten percent of net sales from the collaboration will support the LAFD Foundationâs mission to provide equipment and fund programs that help Los Angeles firefighters.
Overall the capsule retails from $35 to $375. The denim bottoms, including jeans and a skirt, retail from $238 to $258. The denim jacket is $375. Jean sizes go from 23 to 34.
The collection will be supported by a full social media rollout on Instagram, Facebook and TikTok, along with wall postings in Los Angeles and New York. Chloe and Emma will also do a talk show video called âThe Chloe Show,â where sheâs the host and Emma is an invited guest.
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