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CCWW Designs
Headquarters: Jupiter, FL
E-commerce: ccwwdesigns.com
Social Media: Instagram / Facebook

What: A jewelry brand created with hand-collected, authentic seashells from the beaches of Florida. 

Price Range: $900 – $27,000

Founder: Christina Puchi

Origin Story: In 2020, artist Christina Puchi had the idea to pair shells with semi-precious and precious stones to create jewelry that embodied the playful spirit and uplifting power of the ocean. Always drawn to the sea as a place to gather strength and inspiration, jewelry offered a creative way for Puchi to wear the shells that she collected and carried with her everywhere. Christina’s jewelry quickly caught the eye of legendary Bergdorf Goodman stylist Betty Halbreich, and thus CCWW Designs by Christina Puchi was born. Today, Puchi designs her fine jewelry line from her studio, steps from the beach in Florida, where she hand-collects the very shells she designs with. Her pieces are created using a variety of materials, including gold, carved wood, carved stone, precious and semi-precious gemstones and, of course, shells.

Stockists: Kirna Zabête, Anna P. Jay, Market Highland Park Village, Stilo Rama

PR Representation: Mega Mega Projects

How to get in touch: jkiraly@megamegaprojects.com (careers/internships, business inquiries)

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