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If you’ve been watching the U.S. Open and caught a glimpse of a woman with perfectly blown-out hair, red carpet-level glam and an elevated athleisure look in the stands, you likely spotted Paige Lorenze — an influencer with more than 1.7 million Instagram and TikTok followers, whose engagement to tennis pro Tommy Paul broke the internet back in July.

Her penchant for glamour predates her WAG era, though. She’s been in the content game for several years, known for her attainably chic style that’s inspired many a Pinterest board. In 2021, Lorenze launched Dairy Boy, a lifestyle and apparel brand that largely focused on Princess Diana-inspired oversized sweatshirts and trucker hats. Now, it’s expanding beyond those wardrobe essentials.

Its new (and first permanent) collection “Evergreen” introduces colorful rugby shirts, camo cargos and plaid mini dresses that look straight out of Aria’s wardrobe in “Pretty Little Liars” (complimentary). Lorenze previewed the collection at a pop-up shop in New York City over the summer, drawing an impressive line of eager shoppers that wrapped around several Soho blocks.

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“This really took time and putting the right team together to make this happen,” Lorenze tells Fashionista. “Finally, I have this collection that I’ve been dreaming about since I was a little girl.”

Ahead, Lorenze shares the products she’s pairing with her new Dairy Boy pieces, including luxurious face masks and balmy blushes, designer shoes she can wear all day and the $12 staple she always keeps in her wardrobe. 

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What’s a luxury beauty item you’re into?

I picked up a pack of the Guerlain Honey Cataplasm Masks at the airport in Europe once. I was half asleep, so I didn’t realize how luxe and expensive they were. Unfortunately, they are worth it. I love them and I instantly see a difference in my skin after using one.

How about a drugstore/mass market beauty item?

Weleda Skin Food always! It’s so rich, has a lovely scent and is plant-based. You can’t go wrong.

What’s a beauty staple you love so much you’ve bought multiples?

I love the Chanel Beauty Baumes. Perfect, no notes.

What’s an accessory you have your eye on?

I love the Spinelli Kilcollin rings. I’ve already told my fiancé about another ring I want — a blue one with white gold.

What shoes are you loving?

I’m currently loving my Prada Kitten Heels. I wear them to a lot of tennis matches. But I also just bought the Khaite Snake-effect leather heels, so love those. I have my eye on some Miu Miu Ballet Flats, too. I love shoes, if you can’t tell.

Any other luxury fashion items you’re lusting after?

I wear my Saint Laurent Le Loafers all the time. They’re the only loafers that don’t give me blisters, so I need to get another pair in black! Saint Laurent makes the best shoes — my stylist taught me that.

What’s an affordable fashion item on your shopping list?

Dairy Boy is in a really sweet spot of pricing. Our fleeces, specifically, are incredibly special and super high quality. I feel like in the outerwear category, if you want something special and detail-oriented, you have to spend over $200, and that is not the goal at Dairy Boy. Ours are under $100, and they’re super unique.

What’s a wardrobe staple you love so much you’ve bought multiples?

I love a Hanes tank top. They’re really good and have a really nice fit. I don’t have to wear a bra with them, so that’s always a plus.

What’s the last product a friend influenced you to buy?

One of my dear friends and makeup artist, Andi [Metro], put the Farmacy Milky Toner on my face the other day, and I’ve now bought three of them.

What’s the last product an influencer or celeb influenced you to buy?

I really want to try the new Mary Phillips Underpainting Palette. I love seeing professionals make a really authentic product. She’s incredible and I’m definitely going straight to Sephora for that.

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