Chopard has come to New York, adding a bit of extra shine to New York Fashion Week, to celebrate its first high jewelry collection from the Ice Cube collection.

“New York is full of contrasts — structured but full of life, classic yet always evolving. It is a perfect match for our Ice Cube collection,” Caroline Scheufele, copresident and artistic director of Chopard, said. “Launching during fashion week lets us be part of the heartbeat of global style. The city’s energy, skyline and architecture are all reflected in the design of Ice Cube. It is the ideal place to reveal a collection that is bold, modern and full of character.”

The Swiss heritage jewelry and timepiece marker is hosting friends of the brand — including Ashley Graham, Emily Ratajkowski, Pom Klementieff and Jodie Turner-Smith — at Centurion New York on Sunday night with a cocktail party high in the Manhattan sky to mark the special collection.

Made up of eight pieces, the high jewelry capsule’s designs are crafted from 18-karat ethical gold, aligning with Chopard’s Journey to Sustainable Luxury initiative unveiled in 2018.

“It is important to add that all gold we use at Chopard is 100 percent ethical, and we master all jewelry making skills in-house, starting from the creation of gold alloys in Chopard’s gold foundry in Switzerland,” she said.

Scheufele sees expanding the Ice Cube range as “a beautiful evolution. It is a way to speak to a younger generation that loves fashion and individuality, while staying true to what defines Chopard — our craftsmanship, our creativity, and our commitment to doing things responsibly. It is about moving forward without losing sight of who we are.”

The Geneva-based brand teased the high jewelry collection last year and “decided to enrich it by pushing creative boundaries and offer more exclusive pieces that are architectural, edgy, wearable and inclusive, without compromising on excellence,” she said.

In a nod to a city skyline, the bracelets and multifunctional brooch use cubes of varying height. Polishing and setting diamonds on uneven surfaces is a rare skill and Chopard does it all in-house.

Each piece is “a technical marvel. The geometric cubes, individually shaped and set, require extraordinary precision and mastery,” the artistic director said. “Our artisans in Geneva have developed techniques that allow golden cubes to form a flexible mesh that moves with the body while maintaining its sculptural integrity. It is a beautiful fusion of engineering and artistry — where every facet is designed to reflect light in a spectacular way. These pieces are not only visually striking but also incredibly complex to produce, showcasing the full extent of our savoir-faire.”

At the center of the assortment is a one-of-a-kind “spectacular” modular necklace, composed of nine articulated rows of cubes in ethical rose and white gold.

“It’s a bold statement of versatility and design ingenuity. Each row can be removed in sets of three, allowing the wearer to adapt the silhouette to suit the moment — whether for a dramatic entrance or a more understated elegance,” she said.

What makes the necklace so special, she explained, is the interplay of cube sizes and finishes. “Some are mirror-polished, others paved with brilliant-cut diamonds, arranged in alternating rhythms to evoke movement and light. Achieving this level of fluidity and precision with such geometric elements is a true feat of craftsmanship.”

Since 2024, Bella Hadid has embodied the Ice Cube spirit as the face of the Sculpted by Light campaign, shot by Charlotte Wales. In the latest chapter, she brings the new high jewelry creations to life against a dreamy cityscape.

“She is bold, elegant, and effortlessly modern,” she said of Hadid. “But her role with Chopard goes far beyond this campaign. As our global ambassador, she represents everything we stand for, from high jewelry to our iconic watches. Her values — strength, kindness, and authenticity — speak to who we are as a maison.”

Scheufele said Hadid connects “naturally with younger generations. She is not just a style icon — she is smart, engaged, and truly authentic. She brings a fresh, modern energy to how we tell our story, showing how our creations can be both timeless and personal.“

Coming to New York marks the importance of the U.S market for the global brand. “The U.S. remains important to us, and we have built lasting relationships with a discerning and dynamic audience. It is a market that continues to inspire us and challenge us to innovate, and we are proud to be part of its vibrant luxury landscape,” Scheufele said.

She added, “Chopard has always been an international maison. From the very beginning, my parents made the conscious decision not to focus our efforts on a single market, which has allowed us to grow with balance and independence. This global vision has shaped our identity and ensured that we remain connected to a wide and diverse clientele across continents.”