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The Rockets are becoming an increasingly lucrative team, and the 25-percent increase in Houston’s season-ticket base is the latest evidence of that.
Entering the 2024-25 NBA season, the Houston Rockets hadn’t had a winning season or an appearance in the Western Conference playoffs since 2019-20.
Now, heading into 2025-26, the Rockets are coming off a playoff berth and a No. 2 placement in the West standings (52-30). They also added All-Star forward Kevin Durant, a future Hall of Famer, in the 2025 offseason.
To no surprise, that’s good for the bottom line.
Speaking Thursday at the team’s annual September 11 event honoring veterans and first reponders, Gretchen Sheirr — president of business operations for the Rockets — said of the business effect:
We’re pretty excited about the season. I never want to talk about huge numbers, but our season-ticket base is up 25 percent. We’ve had more corporate sponsors that have joined in the past two years than we had previously, and we’re expecting huge, big gains.
Being back on national TV and opening the NBA season, it’s just a testament to how much work we’ve put in as an organization, and we’re excited to share it with the fans in a couple of weeks.
In total, the Rockets will be on national television 28 times — fifth-most of any of the NBA’s 30 teams. That includes the opening game of the 2025-26 regular season at Oklahoma City, a game that will serve as championship ring night for the Thunder and the return of the NBA on NBC television package after a 23-year hiatus.
This time a year ago, Houston had only three games scheduled for national television (excluding NBA TV).
It’s been a year of rapid growth for the organization, and ticket sales at Toyota Center are simply the latest barometer to show the upward trajectory.
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