PARIS — Vichy Laboratoires is at a pivot point, striding into the burgeoning field of longevity by taking an increasingly integrative approach to skin — and hair — health.

The L’Oréal-owned dermocosmetics brand is poised to give two symposiums at the European Academy of Dermatology and Venereology, or EADV, which starts Wednesday and runs until Saturday in Paris. There, it will spotlight two newly launched products, Vichy Neovadiol Longevity Cream and Dercos Aminexil Clinical R.E.G.E.N. Booster.

“Longevity is a very important topic for the brand,” said Vincent Chauvière, global brand president of Vichy Laboratoires, which, he explained, was “born out of this idea that beauty starts with the health of the skin.”

Longevity science takes Vichy further down that path, allowing for the better understanding of aging’s root causes, which keep evolving, and giving the ability to act precisely on a cellular level to start a person’s own bodily mechanisms. This about tackling biological, rather than chronological, age.

In January, Vichy launched a line called Collagen Specialist 16, formulated to bolster the ability to recreate the 16 types of collagen in aging skin.

“It was already a range that was designed to boost your own power,” said Chauvière, adding the next two new products are even more ensconced in longevity.

Neovadiol Longevity Cream targets Baby Boomers, a huge strategic target for Vichy — the second most recommended brand by dermatologists — overall. By 2030, there will be 1.4 billion people over the age of 60, in the Boomer category, and by 2040, that cohort will comprise 20 percent of the world’s population. Those 60-plusers tend to be big skin care spenders; in the U.S., they purchase on average about $400 a year on beauty, almost 2.5 times the outlay of Gen Zers, according to Chauvière.

The new cream was formulated to boost skin’s ability to recreate its own healthy tissue. The executive described it as a breakthrough innovation. The product is said to increase youthful skin tissue by 31 percent and restore up to 42 percent of skin volume. A 100-ml. jar retails for about 80 euros.

The R.E.G.E.N. Booster aims to bring longevity science to hair care.

“Hair is scalp, and scalp is skin,” reasoned Chauvière. The scalp serum works on hair’s bulb level and not only claims to slow hair loss, but also to stimulate new growth.

The product, which hit some European markets earlier this month, was clinically proven to add more than 14,000 hairs in 12 weeks.

“So it’s a new era in hair-loss treatments with the science of hair longevity,” Chauvière said.

“It’s a first,” continued Paulina Andrycz, global medical communications director at L’Oréal Dermatological Beauty. She explained the longevity wheel, created by the group’s research and innovation department, was used in the R.E.G.E.N. Booster’s development. That groups and classifies the hallmarks influencing longevity and the three families of them that must be worked on: structural, metabolic and signaling. 

The product’s simple formula, with the Aminexil Longevity Complex — composed of 1 percent Aminexil, 3 percent gingerol and the NAD+ Booster, made of niacinamide — is backed by more than 20 clinical studies.

“There is a real change in the structure of hair health,” Andrycz said. “We know that today this formula can really be compared to something that we define as golden standard in dermatology.”

The leave-in product, which is to be used once a day, five times per week, is for people of all ages and genders. A 90-ml. bottle retails for about 50 euros.

“It’s so easy and pleasant to use,” Andrycz said.

Vichy has been on a strong upward trajectory.

“We ended last year at plus 10 percent, which is one of the best growths we had in the past 20 years,” said Chauvière, adding Dercos has driven much of those gains. It’s become Vichy’s number-one franchise, with sales increasing almost 40 percent globally.

“R.E.G.E.N. will keep fueling the growth of Dercos and be launched internationally,” Chauvière said.

Dercos has a wide geographic reach, including Europe, Latin America and China, which was a new market a few years ago and booms today. The introduction in the U.S. took place some months ago.

Dercos today ranks first among dermocosmetics hair care brands worldwide. It recently became the most recommended by dermotologists — more than 90,000 of them.

Chauvière believes hair care will be one of the biggest motors for dermo beauty. 

“The future of dermocosmetics is this new longevity science and this integrative approach,” he said.