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These are the stories making headlines in fashion on Wednesday.

Jason Alexander fronts Kith x New York Yankees campaign

Kith and the New York Yankees have collaborated on a collection of apparel, accessories and equipment featuring artwork that honors the Yankees’ World Series Championships legacy. The accompanying campaign stars actor Jason Alexander, who poses wearing branded pieces, including baseball caps, varsity jackets and denim button-ups. The Kith x New York Yankees collection will be available to shop starting Sept. 26. {Fashionista inbox}

Highsnobiety to cease e-commerce division

Highsnobiety is shuttering its e-commerce operations by the end of the year to focus on its publishing division. “We never made any money with that part of the business. It was always a loss leader,” David Fischer, Highsnobiety’s founder and chief executive, told Business of Fashion. As a result of the business revamp, the company will lay off around 50 employees with roles related to the retail operations. Highsnobiety will still release exclusive collaborations and will transform its Berlin flagship into an event space. {Business of Fashion/paywalled}

What Ssense’s restructuring means for indie brands

Following Ssense’s restructuring and court approval for credit protection, the fate of indie brands receiving support from the retailer remains unknown. Ssense has built a reputation for buying trend-forward pieces from emerging talent, plus promoting new brands through educational social content. Now, indie labels are forced to restrategize and have a plan for if Ssense’s restructuring fails. Experts advise designers to diversify their wholesale accounts, such as working with smaller, niche boutiques. Brands can also take the transparent route, posting on social media about their struggles and asking customers to support their direct-to-consumer website. {Vogue Business/paywalled}

Chico’s names new CEO

Knitwell Group has appointed Trish Donnelly as Chief Executive Officer of Chico’s and its sister brands, Soma and White House Black Market. She replaces Molly Langenstein, who left the company last year after KnitWell Group acquired it for $1 billion. Donnelly has formerly held senior positions at Steven Alan, J.Crew, Cole Haan and Ralph Lauren and was president of The Row. She also has CEO experience at Calvin Klein Global and PVH North America and Urban Outfitters Group. In her new position, she will oversee all product and customer-facing operations of her brands. {WWD/paywalled}

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