British performance sneaker brand R.A.D. is dipping its toes into the apparel market.

The brand is testing a limited release of its first-ever performance apparel for their winter training. The gym line includes women’s training shorts, half tights, full tights and men’s training shorts. Prices range from $55 to $89. The fabrics used are knitted in Italy and France by multi-generational family mills.

The fall/winter line also include five new colorways for the sneaker brand’s R.A.D. One V2 style in Cinder Purple, Cinder Pink, Mint Bone, Coral Abyss and Black Mint. Among some features are sneaker uppers— a highly flexible, durable mesh that provides exceptional airflow and support during the most rigorous workouts — from the premium Japanese supplier Clarino. The rubber outsole features a herringbone patter that offer grip and durability for all exercises in the gym and on the competition floor.

Helping to build awareness of the new offerings is a new marketing campaign called Camp R.A.D. that was shot in the iconic cuboid home in Joshua Tree, Calif., known as the Invisible House, and set against the background of the adjacent Joshua Tree National Park.

According to R.A.D. founder Ben Massey, “The true potential for R.A.D. lies in focusing on performance footwear.” He noted that the foray into performance apparel represents another way to engage with its loyal customer base.

“With the launch of our performance apparel, it will be the first time we can provide them with head-to-toe tools to develop a strong athletic foundation ahead of the 2026 competition season,” he said. 

The brand is known for its collaborations with athletes in the CrossFit space. Its most recent collaboration earlier this month was with U.K. gym and fitness brand Gymshark for a limited edition collection of its R.A.D. One V2 and R-1 shoe styles priced at $150 a pair. Meanwhile, Gymshark is gearing up for the opening of its first North American flagship store in New York later this year in the SoHo neighborhood at 11 Bond St. Gymshark’s founder and CEO Ben Francis left open the possibility that the flagship could feature a continuation of its collaboration with R.A.D.

As for R.A.D., whether there will be more apparel offerings is yet to be determined. “These performance pieces are carefully crafted from some of the finest European performance fabrics,” Massey said. “We look forward to seeing the response, but it’s important that we do everything with intention and integrity. We’ll let the community decide what we do next.”

Massey said that R.A.D. is the acronym for Rally Against Destruction of the mind, body and planet, which is the internal company motto that encourages minimizing one’s impact on the environment. That focus is why the brand uses sugarcane in its SwellFoam technology in the shoes’ midsoles. Sugarcane benefits the economy because it absorbs carbon dioxide from the atmosphere as it grows.

R.A.D. is among the sneaker brands that include some measure of environmentally friendly production options. And as consumers drive the focus on eco-friendly fashion and footwear, more and more shoe brands are doing their part to include regenerative methods to take better care of the Earth’s ecosystems.