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He’s in for a surprise’ | Boxing NewsKate Hudson, Mindy Kaling & More Celebrate Marco Bicego in L.A.Warren Moon gives Cam Ward his blessing to wear No. 1 jerseyHow Jinkx Monsoon Made Her Way to Broadway in ‘Pirates! The Penzance Musical’Memphis guard Ja Morant’s status for Game 4 against Thunder remains unclearKourtney Kardashian’s “Sunset Nails” Made For A Dreamy Vacation ManiReal Madrid referee row: Club dismiss ‘unacceptable’ comments after referee’s tearful interview before Copa del Rey final | Football NewsTimepieces Wow on Day One of the NFL Draft Red CarpetFantasy women’s basketball 6-team mock draft: How early did Paige Bueckers go?How Digestive Enzymes Can Stop Bloating For GoodLineman Brock Hoffman’s job security just got put on notice.Brunello Cucinelli’s BC Duo Bag Became A Celebrity Staple OvernightTrevor Lawrence has no more excuses after Jacksonville Jaguars draft Travis Hunter, says Phoebe Schecter | NFL NewsJacquemus Toasts L.A. 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Trending News:Grading the Bears’ pick of OT Ozzy Trapilo in the 2025 NFL DraftChevron Championship: England’s Georgia Hall sits four strokes off the lead while Nelly Korda moves inside the cut | Golf NewsFrancisco Lindor, New York Mets off to fast start in 2025Pope Francis’s Funeral: The Powerful and the Pilgrims Gather, and Their Mourning Clothes Tell a StoryFinal 2025 Philadelphia 76ers player grades: Adem BonaIan Machado Garry: Irishman aiming to bounce back against Carlos Prates in Kansas City | WWE NewsJets draft Mason Taylor, son of Hall of Famer Jason TaylorFabio Quartararo stuns Ducati rivals with poleNo One Does (Blue) Carpet Glam Like Anya-Taylor Joy and Malcolm McRaeChris Eubank Jr vs Conor Benn: ‘This is the first mega-fight in boxing history where you have two bad guys’ | Boxing NewsSean Payton warns teams who passed on Shedeur Sanders in NFL draftPreview: York City Ladies vs Leeds United WomenAnge Postecoglou exclusive: Under-fire Tottenham boss insists storm will pass amid poor Premier League season | Football NewsLakers’ Luka Doncic sapped by stomach bug, struggles in Game 3Youngest London Marathon runner celebrates birthday on race dayNFL Draft 2025: Quarterback Shedeur Sanders is still waiting to be picked after three rounds | NFL NewsOrlando Pride avoid consecutive defeats with late show against Angel CityTennessee blows ninth-inning lead, loses on LSU walk-off homerChris Eubank Jr vs Conor Benn – who wins? Big fight predictions ahead of Saturday’s Sky Sports Box Office clash | Boxing NewsMan United great Patrice Evra eyes Luis Suárez fight in MMA debutIndianapolis Colts Day 3 mockThe New Jacquemus Los Angeles Flagship Brings the South of France to the West CoastReal Madrid to play Copa del Rey final despite protest over refsTracking QBs taken before Shedeur Sanders in 2025 NFL DraftJournalist Sophie Gilbert on the Fraught State of Modern WomanhoodRyan Reynolds: Wrexham promotion bid given me stomach ulcerGrading the Bears’ pick of WR Luther Burden in the 2025 NFL DraftFor the Pope’s Tailor Filippo Sorcinelli, Queerness and Catholicism Share a Sensual BeautyShedeur Sanders remains undrafted after Round 3 of NFL draftOhio State RB TreVeyon Henderson goes in second round of NFL draftThe Unexpected Joy of Learning an Endangered LanguageWhy the Jaguars traded up to get two-way star Travis HunterThe Fashion Pact’s Paul Polman Talks Regenerative Thinking & 5-Year MilestonesOhio State has 7 players taken in first 2 rounds of NFL draftWe Asked Retail Experts to Predict Summer’s Best-Selling Beauty ProductsCardinals select Will Johnson with No. 47 pick in NFL draftPeggy Moffitt’s Monokini Goes Up for Sale at Kerry Taylor AuctionsWhat they’re saying nationally about Patriots drafting RB TreVeyon HendersonJonathan Groff on the Urgent Intimacy of ‘Just in Time’ on BroadwayTyler Herro fires back at Darius Garland about defenseHudson’s Bay Extends Liquidation to Entire FleetTampa Bay Bucs pick Notre Dame CB Benjamin Morrison in NFL Draft123 Thoughts I Had While Rewatching ‘A Simple Favor’Jaguars forming ‘fluid’ plan for Travis Hunter’s workloadOlivia Rodrigo Honored at Planned Parenthood Annual Gala in New York2025 NFL Draft Order: Complete list of every pick from Round 1 through Round 7Jewelry Heist: Choose Your Met Gala 2025 Style IconReal Madrid referee row: Real to play in Copa del Rey final after dismissing ‘unacceptable’ comments from officials | Football NewsBadgley Mischka Designers’ Exit Interview After 37 Years at the Helm2025 NHL playoffs daily: Previews for Friday’s gamesZoë Winters, Marisa Tomei, and Lucas Hedges on Celia Rowlson-Hall’s ‘SISSY’2025 NFL Draft: Shedeur Sanders gets endorsement from President Trump after going unselected in first roundBrand Management Might Thrive Amid Fashion’s Trade War ChallengesLeeds Rhinos 14-20 Hull KR: Super League leaders fight back for stunning win after two sent off | Rugby League NewsOlivia Rodrigo and Amanda Zurawski Honored at Planned Parenthood of Greater New York’s Spring Into Action GalaRockets’ Dillon Brooks calls Draymond Green a dirty playerTarun Tahiliani Offers a Modern View of Indian FashionJett Elad granted eligibility for 2025How a Brooch Gave Me Back My Self ConfidenceChris Eubank Jr warns Conor Benn at final face-off: ‘Weight has no relevance. He’s in for a surprise’ | Boxing NewsKate Hudson, Mindy Kaling & More Celebrate Marco Bicego in L.A.Warren Moon gives Cam Ward his blessing to wear No. 1 jerseyHow Jinkx Monsoon Made Her Way to Broadway in ‘Pirates! The Penzance Musical’Memphis guard Ja Morant’s status for Game 4 against Thunder remains unclearKourtney Kardashian’s “Sunset Nails” Made For A Dreamy Vacation ManiReal Madrid referee row: Club dismiss ‘unacceptable’ comments after referee’s tearful interview before Copa del Rey final | Football NewsTimepieces Wow on Day One of the NFL Draft Red CarpetFantasy women’s basketball 6-team mock draft: How early did Paige Bueckers go?How Digestive Enzymes Can Stop Bloating For GoodLineman Brock Hoffman’s job security just got put on notice.Brunello Cucinelli’s BC Duo Bag Became A Celebrity Staple OvernightTrevor Lawrence has no more excuses after Jacksonville Jaguars draft Travis Hunter, says Phoebe Schecter | NFL NewsJacquemus Toasts L.A. Opening, With Lori Harvey, Cole Sprouse & MorePistons, Knicks miffed by officiating in bizarre endingMust Read: Julien's Auctions To Hold Largest Sale of Princess Diana's Wardrobe, Badgley Mischka Acquired in Joint VentureMust Read: Julien's Auctions To Hold Largest Sale of Princess Diana's Wardrobe, Badgley Mischka Acquired in Joint VentureBuilding trenches after getting first-round WRKate Hudson and Mindy Kaling Join Marco Bicego for a Sparkling 25th Anniversary DinnerEmma Raducanu: British No 2 knocked out of Madrid Open despite positive performance against Marta Kostyuk | Tennis NewsBadrutt’s Palace Hotel Is Saint Moritz’s Longstanding TreasureChelsea-bound Estêvão scores, vomits in Palmeiras’ win at altitudeBlake Lively Wows in Zuhair Murad for Time 100 Gala With Her Mom10 WRs the Rams could take on Day 2The Bride Wore a 13-Foot Floral Veil for Her All-Night Wedding at a Provence ChateauMiami GP 2025 Sprint weekend dates, schedule, weather, UK start time and how to watch or stream F1 race in Florida on Sky Sports | F1 NewsThe Celebrities At The 2025 Time100 Gala Lit Up The Red Carpet‘Did anyone get hurt?’ Alijah Arenas out of coma, family saysOlivia Rodrigo is Ethereal in Gucci Dress at Planned Parenthood GalaPanthers’ draft shows how much faith they have in Bryce YoungSoft Services: A Body-Care Brand Tackling 'Every Skin Concern From the Neck Down'Barry Ferguson: Rangers head coach vows to make club better if he is given job beyond end of season | Football News‘I’m Enjoying Every Minute of It’: Andreas Kronthaler on Staging Vivienne Westwood’s First-Ever Bridal Fashion Show in BarcelonaNWSL submits bid to launch second division in 20265 Boho-Chic Outfits That Read Very 2025ESPN analyst gives blunt take on Shedeur Sanders’ NFL ceilingDixie D’Amelio Goes Sheer in The Attico Bralette Set at Fashion AwardsWorld Snooker Championship: Barry Hearn warns tournament could leave Crucible after 2027 | Snooker NewsIt's Trench Coat Season — These 34 Styles Are Ideal for Transitional WeatherLiverpool still have job to do to clinch Premier League – Arne SlotThe Black Tailors Who’ve Kept Dandyism Alive for Decades
What’s your summer-beauty philosophy? Do you stock your regimen with items trending on TikTok, handpicked by your go-to influencers and celebrities? Do you revisit last year’s lineup and rely on the tried-and-true classics? An “if it ain’t broke, don’t fix it” philosophy never steered you wrong.
Or perhaps you meld the two philosophies together, which is our approach. What makes a well-stacked routine is a combination of old, new, and old made new: products that consider the latest technologies, ingredient innovations, and general trend cycles and make achieving the look du jour a simple feat.
But before we send you over to your favorite retailer with our warm-weather recommendations, we thought we’d go straight to the source to get the inside scoop on what our merchandising and director friends deem bestsellers in the making. Taking cues from customer interest, viral trends, and breakthrough new arrivals, retail experts have developed a keen eye for what’ll be the next big thing. What will resonate most in summer 2025? Here is what our experts predict will be this season’s top-selling beauty products; shop them before they inevitably sell out.
In This Story
Bluemercury
“The Bluemercury customer is always interested in looking and feeling their best,” Leigh Quilhot, managing director of merchandising at Bluemercury, tells Vogue. “They are knowledgeable about ingredients and are looking for clinically proven results.” And this summer they’re gravitating toward floral and fruity scents, soft feminine colors, peptide serums, and natural body care by way of recent debuts by Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham.
The Best-Seller Predictions:
SkinCeuticals
“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”
Parfums de Marly
Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”
Evolvetogether
“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”
Sisley Paris
“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.
Chantecaille
Les Papillons Nymph Eye Trio
“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”
Jo Malone
Nectarine Blossom and Honey Cologne
Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.
Oribe
Mirror Rinse Glass Hair Treatment
“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”
Victoria Beckham Beauty
“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”
Nordstrom
“When spring and summer arrive, the layers come off, not just in clothes but in makeup too,” Nordstrom’s beauty director, Autumne West, spills. “We may opt for that tinted moisturizer versus a foundation plus moisturizer. What changes over the years are the trends, but seasons of change are constant.” Right now she’s paying particular interest to the lip and blush spaces that she says “just won’t stop” innovating, alongside vanilla scents that pair nicely with fresh berry notes to add dimension to the summertime classic.
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