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Adina Reyter
Headquarters: Los Angeles, CA
E-commerce: adinareyter.com
Social Media: Instagram

What: A jewelry brand designed to be collected, layered, personalized and lived in every single day, for a lifetime.

Price Range: $98 – $12,000

Founder: Adina Reyter

Origin Story: Born and raised in Los Angeles, Adina Reyter was drawn to entrepreneurship and fashion from an early age. Inspired by her great-grandmother, who immigrated from Eastern Europe and built a successful knitwear company in L.A., Adina saw both the opportunities and challenges of building a business in a changing industry.

She went on to study politics and economics at UC Berkeley before working in digital marketing. In 2001, she launched her eponymous brand from her apartment with one design, and quickly grew it into a beloved fine jewelry company.

The Adina Reyter brand was founded on the belief that great jewelry brings happiness and joy. Each piece is designed to be worn every day, becoming a “lasting reminder of life’s meaningful moments.”

Hero Products: Groovy Italian Chain Initial Heart Necklace ($5,494), Midnight Stripes Full Enamel Mini Bead Necklace ($910), Chunky Rolo Chain Necklace ($5,498)

Stockists: Bloomingdale’s, Nordstrom, Shopbop, Moda Operandi, Farfetch

PR Representation: Infinity Creative Agency

How to get in touch: hello@adinareyter.com

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