How Dr. Dennis Gross Built a Multi-Million Dollar Skin-Care Brand


Photo: Courtesy of Dr. Dennis Gross

Watch the full conversation between Dr. Dennis Gross and Fashionista Staff Writer Catie Pusateri on The Fashionista Network.

Growing up, where most teenagers spent their downtime reading comics or playing video games, Dr. Dennis Gross read Scientific American magazine. It’s safe to say that, while he didn’t plan to become a dermatologist, the signs were always there. 

“My journey was really organic [because] I was a big science person,” Dr. Gross told Catie Pusateri on The Fashionista Network. (Watch it here!) “I cold-called this person who wrote an article on immunology, which was really just booming at the time. And this person happened to be the president of Memorial Sloan Kettering Cancer Institute, which is a major medical center in New York City.”

That persistence led to a research assistant opportunity, which sparked his interest in attending medical school. Eventually, he decided to pursue a career in dermatology. 

In 2000, Dr. Gross co-founded his eponymous skin-care line, now recognized for its clinically proven, science-backed products that deliver targeted treatments. In the full interview, he explained how the brand filled a major gap in the market and shared the story behind the development of its bestselling Alpha Beta Daily Peel. 

He also reflected on the brand’s 25th anniversary, talked about his New York City-based practice, shared common skin-care concerns his patients face and explained why he doesn’t chase trends.

Watch the full interview here.

This conversation was hosted on The Fashionista Network powered by interactive media platform Fireside, where viewers get the chance to participate and speak directly with industry figures. Learn more about The Fashionista Network here.

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