LONDON — Diamonds are Kate Moss’ best friend as she stars in a campaign for Kismet by Milka, the fine jewelry and premium piercing brand seen on the likes of Madonna, Britney Spears and Meghan Markle.

The British supermodel wears a new version of the brand’s Confetti necklace featuring diamonds, rubies, emeralds and sapphires in shades of blue, pink and yellow. The design takes its cues from the railings of a balcony.

“Kate is London through and through. She embodies the city’s energy: edgy, daring and effortlessly stylish. Her influence spans decades, and she continues to define cool in the U.K. and globally,” said Milka Karaağaçlı İnce, founder of Kismet by Milka in an interview.

“She’s an icon who has continuously rewritten the rules of beauty and style, from unforgettable runway moments to legendary collaborations across music, fashion and art. For the brand, she represents individuality, confidence and the courage to break boundaries — qualities that are central to everything we create.”

The jewelry brand is establishing itself in the U.K. market. In April, Kismet by Milka opened a London flagship at 110 New Bond Street, which spans 1,500 square feet across two floors with two piercing studios.

“The London store has exceeded all expectations. It’s a space where our collections come to life, where visitors experience the energy of the brand. Seeing people engage with our designs and connect with our story has been incredibly rewarding — proof that the vision, effort and international experience we’ve built are truly worth it,” Karaağaçlı İnce said.

The designer founded the brand in 2009 and has since expanded its business to include 17 stores in cities like Bahrain, Dubai, Mykonos and Bodrum, Turkey, and more than 100 other points of sale worldwide, including Neiman Marcus, 24S and El Corte Inglés in Madrid.