The fall edition of Amazon Prime Day 2025 has arrived—and starting today, Tuesday, October 7 and tomorrow, Wednesday, October 8 only, start moving your cart to checkout and take advantage of all the special prices happening sitewide. Across both fashion and beauty this October Prime Day deals, there’s no better time to snag major wish list items (and a few surprises!), with loads of new pieces seeing limited-time low prices, throughout this two-day extravaganza.

Vogue’s Guide to the Best Prime Day Deals 2025

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The Cozy Cashmere Knit

Naadam The Original cashmere sweater

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For starters, it’s a great moment to scoop up those of-the-moment, fall fashion finds—like a transitional skirt from Aligne, to style with leather jackets and button-ups as we face a new season. Don’t miss out on luscious cashmere sweater deals either—the creamy crewneck from Naadam is calling our name—or go the fall floral route with a billowy, printed blouse from Ulla Johnson, ideal for pairing with a timeless pair of Levi’s blue jeans and a suede handbag from Madewell.

You have a Prime membership for a reason—don’t skimp on filling your cart up with limited-time, sale beauty buys, either, like the Ulike’s hair removal device, R+Co’s pomade stick, and plenty of must-have makeup and skincare deals, as Prime Day October 2025 commences. Plus, check out our own list of Vogue editor favorites, from the perfect T-shirt everyone loves, to Smeg’s design-forward toaster and a fresh pack of Apple Airtags and new, waterproof weekender bag from Rains—hello, fall travel!

Ready to hear (and see) more? Start perusing all our favorite fashion and beauty deals (and beyond!), as Prime Day October 2025 officially kicks off.

The Very Best Prime Day Deals 2025, by Category

Prime Day Editors’ Picks

If you’re wondering where to start on this Amazon Prime Big Deal Days, Vogue’s editors’ picks is a good place to begin. Among them you’ll find the perfect T-shirt, cosigned by fashion editors, plus chic kitchen deals and gadges from the sales event, like Smeg’s retro toaster, and skin-care staples from French pharmacy mainstays—whether that be Revlon’s red lipstick or a nourishing Embryolisse moisturizer that our beauty editors unanimously love. (Black Friday will be here soon, but there’s no guarantee you’ll find the same good deals) Plus, get ready to pack for a weekend away with a waterproof duffle bag to fit your clothes and laptop—and a fresh pack of Apple Airtags, a power bank, or wireless Bluetooth earbuds you can put to use year-round. (You can never be too sure about the whereabouts of your belongings!).

Prime Day Fall Fashion Deals

A little digging during the shopping event certainly has its rewards: our editors unearthed the best deals for Prime members on classic denim, cozy cashmere knitwear, and of course, fall’s most-wanted accessories—including our top picks for boots, sneakers, and suede handbags to face the change in temperatures with style. These all perfectly coordinate together to create some seriously sleek fall outfits with easy layering techniques.

Prime Day Beauty Deals

A new season means new beauty routines—and the Prime day sales are here to help. Choose from on-sale skincare to help face the soon-to-come, seasonal dryness, and haircare and makeup essentials (the best Amazon has to offer!) for the plethora of events you’ll be attending throughout the fall and winter months. Peruse go-to’s at their lowest price, such as Neutrogena’s hyaluronic cream, L’Oréal’s volumizing mascara, and the perfect shade of red lipstick from Revlon—all medicine cabinet mainstays in our book.