Vilebrequin, the luxury swimsuit brand from Saint-Tropez, is bringing its stylish beachy lifestyle to the new The St. Regis Longboat Key resort in Florida.

The Vilebrequin Pool & Cabana Club and a 600-square-foot Vilebrequin boutique have opened on the resort property, providing what Vilebrequin officials describe as “an immersive pool- and beach-side experience.” The boutique will offer an exclusive capsule collection with a custom print inspired by the destination and resort.

“The collaboration between The St. Regis Longboat Key and Vilebrequin provides the ultimate pool and beach oasis for our customers,” Vilebrequin chief executive officer Roland Herlory said in a statement. “Luxury, quality, and elegance are values that both brands share, making The St. Regis the ideal locale for a Vilebrequin partnership. They provide the destination, and we provide the atmosphere and attire.”

The Vilebrequin Pool & Cabana Club will provide guests with “an elevated and joyful adults-only pool and family-friendly beach experience” complete with luxe lounge chairs, The St. Regis Longboat Key’s poolside butler service offering Vilebrequin-themed cocktails, and family-friendly activities on the beach with outdoor games like Petanque and paddle ball.

The club decor, including the beach chairs, umbrellas, butler uniforms and games, will be wrapped in a colorful Vilebrequin print specially designed with a maritime circus theme that nods to the city of Sarasota’s ties to the Ringling Bros. and the property’s Under the Sea Lagoon.

“At our resort, we focus on curating unique immersive moments that enhance our guests’ experience,” the resort’s general manager, Winfred van Workum, said in a statement. “Through our partnership with Vilebrequin we are creating a one-of-a-kind, immersive pool and cabana club inspired by the Saint-Tropez way of life. The space’s concept and visual identity will be distinctive, showcasing our bespoke Vilebrequin design in all the decor elements within this exceptional beachfront venue.”

The Vilebrequin boutique offers a collection of swim and resort wear for men, women and kids. The boutique will also offer an exclusive capsule collection of swimwear and beach accessories (totes, pouch, pareo) in the same custom print as seen at the Pool & Cabana Club. Prices in the capsule range from $75 for the pouch to $315 for the men’s swim trunk.

For more than 50 summers, Vilebrequin has worked to “refine the art of living at the beach, always with a sense of playful optimism,” the company indicated.

The St. Regis Hotels & Resorts has more than 55 luxury hotels and resorts around the world, the first being the St. Regis Hotel in New York City founded by John Jacob Astor IV at the dawn of the 20th century.