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Heretic Parfum
Headquarters: Los Angeles, CA
E-commerce: hereticparfum.com
Social Media: Instagram

What: A fragrance brand crafting genderless scents with naturally-derived botanical ingredients.

Price Range: $35-$165

Founder: Douglas Little

Origin Story: Heretic Parfum believes that nature is incredibly sensual, so it works with raw ingredients to create dynamic fragrances that explore the unpolished version of these plants and flowers — from dirt to stem to petals, with all their organic imperfections and earthly beauty intact. Douglas Little is the founder, perfumer and creative director behind Heretic Parfum. Since childhood, Little has been bewitched by fragrances. From the earliest days of his career, Little has blended and launched fragrances using natural materials.

“Our mission is to show the provocative side of naturals and the dirty side of clean,” the brand said.

Stockists: Bluemercury, FWRD, Credo Beauty, Revolve, The Detox Market, Maison Rogue, Nanaka

Hero Products: Nosferatu ($125), Discovery Set ($55)

PR Representation: Absolute R Relations

How to get in contact: concierge@hereticparfum.com

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