John Paul Mitchell Systems is taking on sensitive skin.

On Thursday, the company will launch its newest Paul Mitchell Clear line, a no-fuss lineup of four hair care products that are free of dyes and fragrance, and formulated with less than 10 ingredients each.

The range includes a shampoo, conditioner, smoothing serum and styling glaze which range in price from $20 to $30 and — as the collection name would suggest — are all translucent formulas.

“Scalp sensitivities are very real, and can be prohibitive for a lot of great-quality hair care,” said Michaeline DeJoria, chief executive officer of JPMS. “We want to be part of a solution.”

The genesis of the line, which will sell direct-to-consumer; in all Ulta Beauty doors, and the salon channel, began with its clear conditioner, developed by senior chemist John Siegmund.

“We all kind of realized we hadn’t seen a clear conditioner before,” recalled Nasrat Hamid, senior chemist at JPMS, of the meeting during which the conditioner was unveiled.

“We were like, ‘wait — there’s so much that can be built around this,’” added DeJoria, who said the Clear line marks the hair care giant’s “big jump into sensitive skin.”

While the line doesn’t address dry scalp or dandruff — that’s the aim of Paul Mitchell’s Tea Tree line, which ranks as the number-one scalp care brand sold in salons, according to Kline data provided by the brand — it aims to tackle the needs of consumers with “fragrance- or dye-related skin irritations, or those who get migraines due to fragrance,” said Hamid.

The brand estimates the Clear range will reach $30 million in first-year sales across the Paul Mitchell website, Ulta online and in-store, and the professional channel.

The line’s Smoothing Serum, which looks to tame frizz, taps just three ingredients, while the conditioner counts nine — the highest ingredient count across the collection, which will soon be joined by a conditioning hair mask.

“We didn’t use ‘buzz’ ingredients because our goals were specific; the key ingredients in these products are the functional ingredients,” Hamid said, adding, “for the shampoo, those are the surfectants in the formula; for the conditioner, its the conditioning agents and the conditioning agents only.”

Added DeJoria: “We don’t have a ‘hero’ ingredient so much as the hero is the amount of ingredients — that’s what makes Clear stand apart.”