David Savman is stepping in as global brand president at Calvin Klein in a surprise shake up. 

Eva Serrano, who had been leading the brand since late 2022 and raised its profile with a series of high-profile ad campaigns featuring Bad Bunny and others, will serve as an adviser through the end of the year.

Under Serrano, the brand has also brought in its American wholesale business in house this year after PVH took the license back from its long-time partner G-III Apparel Group. That process took longer than expected and led to longer product development times. 

Now Savman will get his chance to offer his take on the storied fashion brand. 

The H&M veteran also joined PVH in 2022 and has been global head of operations and chief supply chain officer. Last year, he also became interim chief executive officer of PVH Europe.

Stefan Larsson, CEO of PVH, said: “As an integral part of the wider PVH+ Plan, and through Eva’s leadership, Calvin Klein has been aligned as one brand under a global vision, plan and team, with a strong foundation for future growth. We are thankful for Eva’s critical contributions on this journey.

“With this foundation in place, we are now taking the next step in our growth journey as we further tap into Calvin Klein’s iconic DNA,” Larsson said. “David—with the Calvin Klein team around the world, including Jonathan Bottomley who has led the brand to unprecedented levels of consumer engagement, and Veronica Leoni who creates the aspirational halo for the brand—will further build out our product, marketing and marketplace strength to bring our brand vision to life. David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter.”   

Savman added that, “Together with our global partners, we have a powerful opportunity to build on the strong momentum underway by tapping into the brand’s iconic DNA to drive even greater desirability as we shape Calvin Klein for future generations.”

And Serrano said, “I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward,” commented Serrano.